I am getting out of the habit of buying retro Jordans...

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Dec 3, 2012
I posted over on the Motorsports forum about my going through 7 or 8 pairs of them trying to find a decent pair.  Something I genuinely feel you should not have to do on a $190 pair of shoes.  I mean I have $50 pairs of Nikes i have bought from DSWand the outlets that are put together better.  But the Motorsports really have cemented my desire to no longer buy "retro Jordans".  After seeing the issues I had with trying to find an acceptable pair of the IV Motorsports and a friend of mine pointing out how I should pull my second pair of 2013 V's out of the box and give them some love before the new ones I explained how I still have plenty of life in my current '13 Vs I have been wearing.  But I will be honest... the V's in 1990 were my very first pair of Jordans and I also bought the 2000 release as well.  But for some reason I really don't like wearing the 2013 model.  I finally figured out why.  It is simply not the same shoe.  I pulled out my 2000 pair and put them on one foot and the 2013 pair on the other foot.  They fit completely different and even look different.  Besides the fact of course that the 2000s were still durabuck compared to leather.   The 2013 is a big, blocky shoe.  The width from the toe all the way through the mid section is just chunky.  The ankle is way over stuffed and the shoe itself is simply heavier.  I am going to end up putting my second pair up on ebay here soon after I do a little video showing the differences. 

Why does the Jordan brand not make retros like the originals?  I don't get it.  I really would like to hear other opinions from people. 
 
2 reasons:

1.) Production Quantity - JB is producing more GRs than ever and they outsource production to several factories. This inherently creates inconsistencies because even the highest standards can't be enforced when producing this number of pairs. Don't get me wrong, if Nike/JB REALLY wanted to crack down on QC, they could but right now their mindset seems to be "eh, if it's good enough-why bother?"

A perfect example of this inconsistencies are the two AJV lows that released last year: The Dunk from Above V lows had great materials and construction but the Fire Red V lows had very poor materials and construction was mediocre.

2.) Price - AFAIK Nike/JB has developed some sort of formula to determine $175-$190 is the magic price point for most GR retros (with even AJ 1s slowly creeping up to this price point). To have more consistent production runs, without decreasing production quantity, Nike/JB would have to invest more into production, which I don't think they want to do-given their already high margins on retros and declining sales growth with other shoes (like Nike Basketball). On top of this, the 2015 price hike to $190 was large enough already so they are probably unsure how customers would react to another price increase. To this point, customers did not react well to $220 OG TB 3s last year-with most pairs sitting at retail and customers instead opting to wait for discounts on said release. Even worse, this release was plagued with production problems which furthermore made them a hard sell at $220 retail.
 
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