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Makes sense, actually. If was a Nike marketing guy, I'd want pro athletes in my performance-based product and rappers and other taste-makers in my retros/collabs/etc.
But, seriously, don't try to tell people that D-list celebs (most - not all - of the rappers posted in here included) actually have to live pretty normal lives and make less money than your average mid-level executive at any one of tens of thousands of companies in the US or abroad.
KONY - Don't tell NT there is no Santa Claus.
Haha, no comment.
BTW you're 100% right about the athletes/performance and rappers,tastemakers/retros connection. There was actually an inside uproar when "celebs" got their Yeezy 2's before the athletes even got a chance to buy, yes buy. Or so I heard from a good source