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Equus starts at around $96,000, putting it squarely up against such high-dollar machinery as the Audi A8, BMW 7 series, Lexus LS and Mercedes-Benz S-Class. Hyundai knows it's not ready to swim with the whale sharks of the luxury world, so it's hoping to get the sticker closer to $50,000 when equipped with the automaker's 5.0-liter V8 and new eight-speed transmission.
It's pretty damn expensive in it's homeland but if they could get at that 50k range with all the options plus MORE than the other car makes above,could Hyundai become the premier luxo player in the game? I think look wise it can compete, but who would pay 50k for a Hyundai? To bad it's not gonna seestateside for at least another 2 years though.
The more and more I look at it, I see a M45, G35, Lexus LS460, Lexus GS300,, when itcomes to Hyundai it's the "what car do I see in it" game, still not badon the eyes though.