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A week ago numerous people were busy callings stupid for saying this was coming soon and that Nike isn't and won't take steps to even the playing field so their customers can get their products rather than resellers and scumbags trying to make money off their fellow sneakerhead.
This may not be a permanent solution but at least they're showing a commitment to improving their process and evaluating what works and what doesn't.
You called it weeks ago in the royal thread. Now it's a reality. Your right though. The hundreds of 1 second dm's were bound to catch some attention.