- Dec 10, 2001
- 2,239
- 28
Frito Lay to Scrap Loud SunChips Bag
Ladies and gentleman, somehow, over the loud, crinkling noise, FritoLay hears you. And changes are coming.
About 18 months after the company unveiled its new 100 percent compostable packaging for SunChips, the company has said it will transition back to the original packing for five of its six flavors. The original, plain flavored chips will still be sold in the eco-friendly wrappers.
The reason for the switch? Consumers say the packaging is too loud. What? Yes, it's too loud.
And the only thing louder than the packaging may be the complaining about it.
Ladies and gentleman, somehow, over the loud, crinkling noise, FritoLay hears you. And changes are coming.
About 18 months after the company unveiled its new 100 percent compostable packaging for SunChips, the company has said it will transition back to the original packing for five of its six flavors. The original, plain flavored chips will still be sold in the eco-friendly wrappers.
The reason for the switch? Consumers say the packaging is too loud. What? Yes, it's too loud.
And the only thing louder than the packaging may be the complaining about it.
