I do get it, we just have different perspectives. I understand your side, I am not sure why you can't understand mine and acting like it'll cost Adidas billions by saying EG isn't worth a single PE to be sold even a few pairs in the city he plays in.
You say it's a waste of money to spend anything on promoting EG as the 6th man, like it's going to take millions to produce a limited amount of PE for the public as a marketing ploy.
I believe that it will help and if you are a brand who plans to catch up to Nike, then you got to take any chance you can get. Again, you are acting like I am asking them to spend millions to produce some sig shoes for him.
And you can't seem to understand (or choose not to) that even if EG isn't popular or no one cares about the 6th man award, any exposure to the shoes is good exposure.
As for paying NBA players, they are already paying EG so why not put in some leg work from them, I am sure it is in their contract to do some ads for it. You mention other players like Ibaka, well maybe if he won DoPY or something, then maybe they could promote the DRose7s he wears.
It's really as simple as that. You don't think it's worth it to and I do.
It's really not that hard to get. I even get your sarcasm that less than a dozen people cares about EGs shoes, which is absolutely wrong.
Again you are acting like making a 100-200 pairs of PEs for sale with EGs logo is going to cost them so much when they easily produce those in their warehouse for a few extra cents per pair. And as I said, people aren't simply buying the EG logo on the CE, of course not everyone is going to pay $130 just for that but people will buy if it's a good colorway and many would buy for it being simply limited edition. Again the nice CE hi colorways soldout quick, Nick Youngs 30 or whatever less than 100 pairs they made sold out. I can't see EGs PE doing much worse and a blk/red colorway is very popular and hasn't released in CEs yet, make that colorway for him and it'll sell.
I am also not saying EG is going to be their saving grace, of course their biggest bet is going to be on the future stars but all I am saying that you may or may not want to understand is that it wouldn't hurt Adidas to say "EG, congrats on the 6th man award, here's 100 pairs of your PE being sold in Houston". Is that so bad? Hell make it bred colorway and release it as a GR even with his logo like Wiggins and if the color is nice enough, it will sell well. Hell you really just have to announce it on twitter or send a pair to Nightwing to do a vid on it and it'll get enough exposure there that they won't even spend much on marketing.
Hell UAs been sending YTers an ipad mini with their new thread born shoes and I am sure overall those will sell better than EGs PEs but that also tells you that they got money to waste on marketing so it really can't hurt Adidas by doing a little something for EG.
And yes I know I've repeated myself and my point over and over and over again, that is on purpose so hopefully you get the point I am trying to get across
and that I also understand where you are coming from
But really, I've written way too much and spent more than time on this than I intended to so go ahead and get your last word in and let's finish up with this discussion because chances are we've just reach an impasse.