Air Jordan 11 Retro Low “Columbia” - May 2021

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I just don’t get why it seems like Nike is moving towards more limited releases. Draws for GRs now?

You’ve already won, Nike. You’ve got pretty much all of the “hyped” limited release market share outside of some Yeezy drops.

If you go on Reddit or Instagram, 90% of what you’ll see are Jordan/Nike. Any Jordan/Dunk that drops sell out instantly and is pretty high on the resale market out of the gate. It can’t hurt the brand to produce some more shoes for each drop at this point.
 
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