Air Jordan Retro 3 “Laser Orange” WMNS July 2020

6DE34144-5098-4569-BFE2-722A359DC13F.jpeg
 
What's the JB thought process?

"Hey, let's release these really nice shoes but let's do it on a Friday so people have to take off work to cop. Better yet, let's make it for women, our smallest demographic. We're killing 2020!"
 
What's the JB thought process?

"Hey, let's release these really nice shoes but let's do it on a Friday so people have to take off work to cop. Better yet, let's make it for women, our smallest demographic. We're killing 2020!"
Overcompensating is probably what it is. It’s also possible that they see women as a growth opportunity. There aren’t as many female collectors out there so it makes sense they’d want to grow that market. They know men will buy them regardless.
 
Back
Top Bottom