Let's not get started on those jerseys, PLEASE! This is yet another aspect of the franchise that the Maloofs allowed to be run into the ground. From a strictly marketing standpoint, the Kings had no less than 4 separate fonts, none of which were consistent with the other to. First, you have the original logo font which was on the old 94-2002 jerseys. Then they went to the newer font on the sign in the video above. Then they have the script similar to the font on the original jerseys when they moved to Sacramento. THEN... Sacramento is the only team in the entire NBA that has their city name on their HOME jerseys. Come on! The purpose of putting the city on there is to represent the city in the away city, not at home. We know where you're from because you're the team wearing white! What happened to a home, away, and alternate uniform that all matched?
Going back to primarily black away uniforms would be HUGE for jersey sales IMO. After they ditched the black uniforms 10 years ago, I never had a desire to buy one after that. While the current script black uniforms are ok and were a lot better than the purple garbage they had, they're still not consistent with anything else from a merchandising stantpoint.