The Sports Authority store that is closest to me was having decent sales awhile back especially on skiing and snowboarding equipment. If you are looking for shoes or apparel then I would skip. Most of the 'good' stuff has already been sent to another store or back to the supplier. All that is left is liquidation merchandise that they want to get rid of. I'm not sure of SA is doing this or not but most companies when they are going out of business will have a third party company come in and handle the 'closing' sale. Raise the prices, sometimes higher then MSRP but put 30% or 40% off to make the buyer think that they are getting a good deal.
I saw Lids clearance is 30% off, price is is reflective on the site but it seems that most of the stuff is the same price as it was a week ago.