- Joined Jan 3, 2008
[h1]Daimler To Phase Out Maybach Brand[/h1]
by Noah Joseph (RSS feed) Mar 15th 2010 at 10:02PM
Since its launch eight years ago, Maybach has largely been characterized as a failed venture. The ultra-premium counterpart to Mercedes-Benznever reached the sales figures which its rivals Bentley (part of theVolkswagen group) and Rolls-Royce (owned by BMW) have enjoyed in thesuperstrata of the luxury car market. That's largely come down itslackluster product, which appears to all to be little more than agussied-up Mercedes S-Class, available in 57 and 62-decimeter lengths.
Inthe face of even further lagging sales, however, reports now indicatethat Daimler is preparing to wind down the brand and phase it outentirely. But not before the line-up gets a mild refresh. After that,Mercedes hopes to fill the niche with more exclusive versions of theS-Class, which to our ears sounds more or less the same as where itstands now, only with a different hood ornament.
I can't hate on millionaires who own them...but they just never had any appeal to me