Xbox Design Lab is a new service announced by Microsoft that lets you customise the colours of - and then order - your own Xbox One controller.
You can change the colours of the thumbsticks, shoulder buttons, front and back panels, Xbox buttons - more or less everything, and the colours are vibrant. You can also laser-engrave text if you really want.
The Xbox Design Lab controllers are the new Xbox One S controllers, which have a textured grip and use Bluetooth for extra wireless range. The controllers won't start shipping until October but you can design them, according to The Verge, from some point today. Good - I take ages deciding!
Costs you $80 a pad plus a further $10 for an engraving.