Found a nice little gem relating to NT

^^ohh, the work he cited is by Johann Fuller, not Sylvia...

yeah.

Dudes basic info:
View media item 326303
Johann Fuller (Johann Füller)
Universität Innsbruck
Publications: 38 | Citations: 230
Fields: Business Administration & Economics, Databases, World Wide Web
Collaborated with 44 co-authors from 1996 to 2012 | Cited by 390 authors

Innovation and Entrepreneurship
Univ.-Prof. Dr. Johann Füller
Universitätsstraße 15
6020 Innsbruck, Austria

Telefon: +43 512 507-7193
Telefax: +43 512 507-2968

E-Mail: Johann.Fueller@uibk.ac.at
More excerpts from the article:
View media item 326300
Cited Article cliffs:
Innovation creation by online basketball communities (Citations: 35)
Johann Füller, Gregor Jawecki, Hans Mühlbacher
This article investigates joint-development activities within online consumer groups. While research on user-innovations within communities exists for open source software as well as for emerging extreme sports like kite-surfing or rodeo kayaking in offline contexts, this study focuses on innovation activities within online consumer communities for basketball shoes, a physical consumer product in a mature market. The research shows that a small number of consumers are highly creative and possess sufficient domain specific skills and motivation to develop new innovative basketball shoes. While many community members state their experiences and problems with existing shoe models, those actively participating in joint-innovation activities tend to be driven by excitement rather than by pure need for product improvement. The high quality and variety of innovations, and general willingness of community members to share their ideas with producers, lead to the discussion of how to integrate creative online communities into a company's innovation process.
Journal: Journal of Business Research -
 
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