- 752
- 10
- Joined
- Dec 11, 2006
My older cousin had me in jordans at 4. I wore them till bout 15. Then started again found 18. Now at 29(in a week) I find myself only getting what I reallywant.
Follow along with the video below to see how to install our site as a web app on your home screen.
Note: this_feature_currently_requires_accessing_site_using_safari
me:
Absolutely, but that's Jordan Brand's fault, so I don't really care about getting that passion back.
They've over saturated the market with the Jumpman logo, so it's not special anymore.
It's like Ferrari lowering the quality of their product, producing 2 million more vehicles per year, making some of them into ridiculous paint schemes (like a solid black with a red front bumper, a green rear bumper, and a white convertible top), all while keeping the same price tag... and expecting older owners to still be proud of their Ferrari and keep passionately pursuing opportunities to buy more Ferraris.
Heck no.
You lower the quality on me, produce a new release with a Jumpman on it every week, come up with outlandish colorways, and keep the same price tag... while expecting me to still feel passionate about your product? Not happening.Karl Kani Kicks:
well said - but, playing the devil's advocate, what about JB's argument about creating a product for the general public to enjoy and increasing the profile of JB's rich history? wouldnt we be whining for retros and new colorways if they kept on releasing only 1 sneaker each year? wouldnt their business plan be unsustainable / flawed? rarely are businesses in business simply for the collectable / premium market (fine motor cars being one of them)
Follow me for a second: for me, it's weird seeing Cadillac under it's current identity. When I was a kid, if someone would have told meCadillac would have a top-selling pickup in a couple decades (Escalade EXT), and that they would have an SUV that young people with money clamored over, andSUV with aggressive, sharp lines, I wouldn't have believed it. When I was a kid, Cadillac was the definition of 'American middle-class luxury'.Now? Now it's got a little more of a bad-a edge to it.
BUt it's not just the way the vehicles look now; it's Caddy's marketing as well. They no longer market themselves as JUST luxury. They marketthemselves with a little more edge, while maintaining the quality that previous Caddy owners grew to appreciate.
In short: there's nothing wrong with deciding your business needs to change directions and go with another lane... but the decision has to be relayedthroughout.
Jordan Brand decided to become more of an ever day brand and less of an elite brand, but they still market themselves as a premier brand of the highestquality, performance, and looks. If they wanted to make themselves more mainstream in the hopes of making more money (which is what it sounds like you'realluding to), then that would make business sense, but deciding to make the brand more mainstream while maintaining an advertisement tangent that paints theJumpman as something to be revered is inconsistent.
It's like this Ferrari decides that they no longer want to be an elite sports car brand, with price points in the 6 figures. They want to come down to a5-figure market, rivaling sports cars like the 350Z and the Corvette. That would tick off a TON of Ferrari owners, but if the brand thinks it makes morebusiness sense, then... hey... do what makes sense for your company, right? So they decide to do it; they decide to take the Ferrari brand down to themiddle-class demographic... and then they still run ads and present their product as some super-elite, ultra superior product created with the most exquisitematerials and craftsmanship. The response by the majority of people who remember what Ferrari was would be, "No, you're advertising how the brand USEDto be. That's not what you are any longer. You're mainstream now; advertise accordingly."
It's like Jordan Brand still expects people to have the excitement for a new shoe with a Jumpman on it even though we'll see a new shoe with a Jumpmanin it next week. One of the reasons lobster is my favorite seafood is because I have it so rarely, because it's so expensive to find in a place thatprepares it nicely. If it were prepared nicely for a couple bucks at every McDonald's and Burger King, then it wouldn't be as desirable to me.
And it's for that reason that I answer the question in this thread the way I did: "No, it's not as desirable to me."
Originally Posted by 23ska909red02
me:
Absolutely, but that's Jordan Brand's fault, so I don't really care about getting that passion back.
They've over saturated the market with the Jumpman logo, so it's not special anymore.
It's like Ferrari lowering the quality of their product, producing 2 million more vehicles per year, making some of them into ridiculous paint schemes (like a solid black with a red front bumper, a green rear bumper, and a white convertible top), all while keeping the same price tag... and expecting older owners to still be proud of their Ferrari and keep passionately pursuing opportunities to buy more Ferraris.
Heck no.
You lower the quality on me, produce a new release with a Jumpman on it every week, come up with outlandish colorways, and keep the same price tag... while expecting me to still feel passionate about your product? Not happening.Karl Kani Kicks:
well said - but, playing the devil's advocate, what about JB's argument about creating a product for the general public to enjoy and increasing the profile of JB's rich history? wouldnt we be whining for retros and new colorways if they kept on releasing only 1 sneaker each year? wouldnt their business plan be unsustainable / flawed? rarely are businesses in business simply for the collectable / premium market (fine motor cars being one of them)
Originally Posted by El Bro
Very Well Said.Originally Posted by 23ska909red02
Absolutely, but that's Jordan Brand's fault, so I don't really care about getting that passion back.
They've over saturated the market with the Jumpman logo, so it's not special anymore.
It's like Ferrari lowering the quality of their product, producing 2 million more vehicles per year, making some of them into ridiculous paint schemes (like a solid black with a red front bumper, a green rear bumper, and a white convertible top), all while keeping the same price tag... and expecting older owners to still be proud of their Ferrari and keep passionately pursuing opportunities to buy more Ferraris.
Heck no.
You lower the quality on me, produce a new release with a Jumpman on it every week, come up with outlandish colorways, and keep the same price tag... while expecting me to still feel passionate about your product? Not happening.
6 years ago, it could have been said that Nike and JB were the Ferrari of Sneakers, but now it would be more like Isuzu with the same price tag of Ferrari.
Originally Posted by OnlyRetroXi
The passion is dimming down... But I don't believe it will ever deplete.
Karl Kani Kicks:
if JB stuck to the pre-retro days of releasing only two new shoes a year (in say 2-3 colorways max - one OG and one low version) would we (the aficionados) be yelling for more? would the ebay business of buying selling OGs get out of control?
Heck no! I know I never said that I yelled for more, and I don't know too many older Air Jordan collectors that have been in it for awhile andyelling for retros. I mean, yeah, one of us would give out the occasional 'Man, it would be nice to have some fresh white/cement IIIs' every once in awhile, but for me and most collectors I know, it wasn't like... begging. It was nothing like 'Please JB, bring back the white/cement IIIs! I'llsell every shoe in my collection for them! Please, PLEASE re-release them!'
And I think that kind of talk has caused Jordan Brand to take the turn that they have, a turn for the worst.
Originally Posted by chitown4eva
I'm about done with this shoe thing all together. Every release has to have some kind of gimmick behind it when its not necessary. JB won't give me quality, Nike Air, or even decent colorways. I'd love to have a Lebron collection, but GR's are disappointing and everything nice is released overseas or in ridiculously limited numbers. AF1's are overpriced.
I'm almost forced to become a casual consumer. But JB is the most disappointing of all. I had so many expectations upon the introduction of Jordan as a separate entity. And I gotta admit, although I've already peeped their strategy, Gentry, in this last interview, really made me feel like a lame for being a Jordan die hard for all these years. He's bragging about the "chase" wearing Titaniums, arguably the best colorway of the XX3. Gentry's demeanor is so arrogant so I take that as reflective of the entire company. He's a puppetmaster. He has everything you could want plus, as far as Jordans. And he's almost taunting 'us' on some "you wish you could be me" type steez. I would respect his "marketing" a lil more if he wasn't showing off his own collection. And he wants you to chase what he has in abundance. It's beyond corny now.
Take a step back and look at what you're supporting and what lengths you're going through to gets things that aren't even completely satisfactory by your own standards.
It's funny. Over the last few years me and this dude chitown4eva have been like a mirror image. So let me co-sign the hell outof his post.Originally Posted by chitown4eva
I'm about done with this shoe thing all together. Every release has to have some kind of gimmick behind it when its not necessary. JB won't give me quality, Nike Air, or even decent colorways. I'd love to have a Lebron collection, but GR's are disappointing and everything nice is released overseas or in ridiculously limited numbers. AF1's are overpriced.
I'm almost forced to become a casual consumer. But JB is the most disappointing of all. I had so many expectations upon the introduction of Jordan as a separate entity. And I gotta admit, although I've already peeped their strategy, Gentry, in this last interview, really made me feel like a lame for being a Jordan die hard for all these years. He's bragging about the "chase" wearing Titaniums, arguably the best colorway of the XX3. Gentry's demeanor is so arrogant so I take that as reflective of the entire company. He's a puppetmaster. He has everything you could want plus, as far as Jordans. And he's almost taunting 'us' on some "you wish you could be me" type steez. I would respect his "marketing" a lil more if he wasn't showing off his own collection. And he wants you to chase what he has in abundance. It's beyond corny now. .