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Exactly ^.
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People talking about buzz and hype and first week sales make me laugh. Very few people had buzz before their debut back then because of how different media and the record industry was.
In '96 you saw a video on MTV or read about someone in the source then you go buy the album.
Can't knock the hustle was on repeat for months. The album had favourable reviews including 4/5 in the source. Biggie was on there who had a huge buzz at the time. It was a big album in an era of great music.
Snoop Dogg had the BIGGEST BUZZ OF ALL TIME and this was in 1993. The most anticipated album of all time.
That's a rare case though. The entire WORLD got to hear how good he was for almost an entire project...before his debut album.
^^ buzz generated by the lead single from your album.
IMO that's not the same as having buzz around your debut, prior to any material from it dropping. I guess that's subjective though.
altho i remember my dad puttin it into the stereo and all that growing up (meaning i remember when this dropped), its crazy to think that there was a buzz bigger than 50's
crazy
Nope, because most artist debuted on another project before they came out
There weren't many lasting artist like Wu. Where they came out and built up their momentum from the ground floor.
Like Q-Tip would get on a song with The Jungle Brothers and De La, which would garner interest in him and Tribe.
Same with Big L getting on Show & AG and Lord Finesse projects
Fat Joe would get Pun on his project.
It was a lot harder to come out dolo, unless you had someone like Puff who was a built in marketer.
You had Def Jam which was a brand that people trusted.
Mic Geronimo had Ja, DMX and Jay-Z...and all were unknowns.
Now, artist don't do the unknown thing. They have features from whoever is hot.
Back in the 90's you basically needed a co-sign.
People as individuals weren't concerned about sales, because it wasn't reported, but there was buzz when artist dropped. I used to be a regular on Tuesday's to buy tapes and then CD's. They just had a different means of advertising, street teams were big, of course you had radio, instores and magazine ads.
'Most' artists debuted on another project before dropping their own release?
Come on man.
I would argue that the unsigned hype list was a far more influential tool in breaking artists than guesting on other peoples projects. Although there are some exceptions obviously.
And artists now don't do the unknown thing? I don't know of many people who were patiently waiting for So Far Gone, Section 80 or Acid Rap because of those artist's guest spots elsewhere..
jay z didnt pop off until Vol. 2... Hard Knock Life dropped
nyc heads knew jay but he didnt become popular until 1998
jay z didnt pop off until Vol. 2... Hard Knock Life dropped
nyc heads knew jay but he didnt become popular until 1998
RD was a sleeper album when it dropped. I jammed the hell out of that tape back in '96 (freshman year of college) and ended up putting a lot of friends on to Jay. And these were dudes that lived and breathed hip-hop like most young dudes did back then. But they had no clue who he was.
That said, the only way I heard about Jay was from The Nutty Professor soundtrack. I happened to stumble on his album at a local record store, recognized the name and bought it not knowing what to expect.
I'm from L.A. California and it rings true to me. Dj's here didn't really play much Jay Z until after Hard knock vol 2 came out. Plus, that Rush Hour movie really helped give it more buzz.jay z didnt pop off until Vol. 2... Hard Knock Life dropped
nyc heads knew jay but he didnt become popular until 1998
I'm from L.A. California and it rings true to me. Dj's here didn't really play much Jay Z until after Hard knock vol 2 came out. Plus, that Rush Hour movie really helped give it more buzz.
Before that, all I remember of Jay Z on west coast radio was "ain't no ....." and "sunshine". Those songs just came and went.
I think 400,000 US copies in the first 6 months and 55 weeks on the R&B & Hip Hop chart qualifies as popular.
Honestly I wasn't even a huge fan of Jay at the time but you guys chat so much ****.
I'm from L.A. California and it rings true to me. Dj's here didn't really play much Jay Z until after Hard knock vol 2 came out. Plus, that Rush Hour movie really helped give it more buzz.
Before that, all I remember of Jay Z on west coast radio was "ain't no ....." and "sunshine". Those songs just came and went.
I think you and magic are right. Buzz from singles and Co-signs/features helped dudes get on^^ buzz generated by the lead single from your album.
IMO that's not the same as having buzz around your debut, prior to any material from it dropping. I guess that's subjective though.
RD was a sleeper album when it dropped. I jammed the hell out of that tape back in '96 (freshman year of college) and ended up putting a lot of friends on to Jay. And these were dudes that lived and breathed hip-hop like most young dudes did back then. But they had no clue who he was.
That said, the only way I heard about Jay was from The Nutty Professor soundtrack. I happened to stumble on his album at a local record store, recognized the name and bought it not knowing what to expect.
:x
Quit hatin'...
"The only thing worse than getting old, is not getting old." (c) Shawn Corey Carter
...'96 was 9th and 10th grade for me .
RD was a sleeper album when it dropped. I jammed the hell out of that tape back in '96 (freshman year of college) and ended up putting a lot of friends on to Jay. And these were dudes that lived and breathed hip-hop like most young dudes did back then. But they had no clue who he was.
That said, the only way I heard about Jay was from The Nutty Professor soundtrack. I happened to stumble on his album at a local record store, recognized the name and bought it not knowing what to expect.
:x