Jordan III REIMAGINED “White Cement” -March 11th 2023

sold some ow5s and a few 1s yesterday, scooping my extra a ma 3 today :nthat:

WC is my all time grail, but A MA 3 is second and BC3 third ik ik ik
 
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"...changed everything for Nike"
"Nike now had cultural credit"

This is the origin story to the now seemingly "multi-cultural" appeal that sneakers, specifically Jordan's have today.
 
Lol at the majority of yall talking about Sneaker Culture was the same as it was in the 1980,s and early 1990,s, as it is right now. No TF it wasnt, I was around when all of this started from day 1 before Jordan was even signed to Nike. I was a kid back then, and got to have experiences with my older cousins and uncles lining up for OG releases at stores. Yes, other ethnicities were buying Jordans, Nikes, Reeboks, etc way back then. But us (African Americans were the people who wore them in abundance at the beginning, and we were the demographic of people who actually made Nike and these other Shoe companies what they are today.)

Jordans were frowned upon from 85 - 89 in my city and state, which is a popular big city, so I for sure know that it wasn't anymore different in smaller regions back then too. Jordan was a new NBA player wearing GOLD CHAINS with Red/Black (back then seen as weird to the masses, including Suburban people). Not to sounded racist, because im 100% not racist at all, but Jordans 1,2,3,4,5,6,s was a Black thing, urban people was the face of sneakers back then.

Then you had a small demographic of others who loved Jordans just as much, but they weren't the majority and the face of the sneaker culture like they are right now. This topic is funny, because alot of outsiders try to rewrite history as time goes along, just as how other races of people try to rewrite the narrative and storyline about who created Hip Hop/Rap nowadays.

The problem is that we're always accepting of others to hop in what we create and see as popular, because as a people, we're highly unliked on a personal level to the masses. But when we create and say something is cool, everybody follows and copies our opinions after the fact. Jordans were seen as threat and looked down upon in his first couple of years in the league.

He was fined, commentators along with the surburban community back then called them ugly overpriced tennis shoes back. Street Culture, Urban communities, along with Hip Hop culture got behind Jordans FIRST, then EVERYBODY ELSE followed suit afterwards.

It's not like how y'all are describing it right now. It was the complete opposite of how it is today. Fast forward to right now, and everything has changed because of how Jordan and Nike wanted to market his shoes after around the 1990,s were finished.

They didn't want his brand being highly associated with the hood, ghetto, urban communities, because they feel like that would've stunted the brands growth going into the future, especially after what he accomplished on the court.

The cold part about this is that same community is what helped his brand become what it was at the beginning of his career. Fast forward to right now, we have other ethnicities out here acting as if everybody played a part in what Jordans are today.

Nice try, but alot of us that were around at the beginning know what actually happened back in the mid 1980,s. Jordans were not a Suburban thing when he came into the league, it was PREDOMINANTLY A BLACK THING at the time.

None of us are saying other races didn't wear Jordans back then, we're talking about who was the face of it at the start. It's definitely the total opposite right now.

From social media pages, television, marketing, reselling, etc,WE'RE NOT THE FACE OF IT ANYMORE. This is why alot of people can feel comfortable acting like it was always like how it is today back in 85,86,87,88, in which it surely wasn't.

It was always FCFS back then at stores. There was no releases online, no reselling app,s and groups and communities of trust fund kids and adults who overpaying for alot of stock because of how sneaker culture is way more of a business right now than it's ever been.

Reselling was around, but it was a small community before 2005 hit. Now 50% to 70% of all of the releases are being bought up by people who just want to throw them up on StockX, GOAT, Ebay, Offerup, Ig, and other reselling platforms, just to sell for a way higher mark up price. Whenever we missed out on Jordan releases in 85- 97, we could find a store that still had stock of DS pairs to try on and walk out with.

Sometimes they would have left over stock from the last release during the actual new release. None of y'all can even compare to what's going on right now to back then. Shoes aren't even released to the public anymore at this point.

Employees, resellers, and friends get to eat up everything first, and then the majority of the people who actually want to wear the shoes have to pay resell, so resell is actually the new retail in the reality of things right now. From reselling stores to sneaker conventions, to where it is TODAY, it's a sh!% show for the people who actually want to wear the shoes outside on a daily basis.

People are buying these shoes to hoard for future value, collecting purposes, or for social media stuntin. Basically, because of how shoes are sold online/raffles/lottery system today, to the resellers, it's not even about wearing the shoes anymore.

The most crazy part about all of this is that this has gentrified and excluded a certain demographic of people to not even be able to participate in buying certain shoes such as these. There's alot of OG buyers 44 + years old, who have left and never looked back because of how sneaker buying has changed today.
 
Just like most other things, the hood made it popular. The hood made it cool. Who do all the suburban kids try to emulate? We set the trends. Nothing racist, it just is, what it is. 🤷🏾‍♂️
This x100

There is a reason why certain retros pop off (I.e. most of the I-XIV models) and others don’t-because MJ played in them during his Bulls tenure and there is great history attached to them. That said, a lot of younger kids wearing Js were even born literally after MJ retired for the final time from the Wizards. Hell, there is even a viral vid of some kids in Charlotte running into MJ and asking him unironically “where LaMelo at?” (and one of them is even wearing a pair of 4s lol)



So this a lot of the hype and interest in retros simply comes from streetwear culture that was born in the hood and popularized by rappers and other celebs.

/rant lol
 
When we said something about them possibly being "roomy" if they were gonna fit like FR3s and half size down would be nice, we got clowned. People got them in hand now and y'all figuring it out haha. No shade on that previous post, but its funny to me cause we were "grown men and didnt know our own shoe size" :lol:
 
Spike Lee got the toothbrush scene in DTRT from a southern white child he observed, when he was in Morehouse, cleaning his sneakers and the rest is history.
 
I still rock no-shows. But I got nice calves. If you got chicken legs, stick to your Nike striped socks or Elites. Ain’t no one wanna see a pair of pencils with Js attached to the bottom.
 
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