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What are you talking about? Zo has no personality or charisma at all. All the BBB buzz comes from Lavar running his mouth.
Alot of big stars don't have big personalities. You know what sells? Being a good basketball player.
Kawhi Leonard doesn't sell.
Tim Duncan didn't sell.
Dwight Howard is going to the Hall of Fame and doesn't sell.
Being a good or even outstanding basketball player does not necessarily sell.
You have to have some type of personality that is relatable.
Zo definitely has personality but its overshadowed by his father. Episodes of Ball in the Family are all you need as proof.