- Nov 10, 2007
- 310
- 10
[h2]WHAT IS THE MONTANA METH PROJECT?[/h2]
The Montana Meth Project is a large-scale exercise in prevention, aimed at significantly reducing Meth use in Montana. The integrated program consists of anongoing, research-based marketing campaign-supported by community outreach and public policy initiatives-that realistically and graphically communicate therisks of methamphetamine to the youth of Montana.
The Meth Project was conceived and founded by businessman and Montana rancher, Thomas M.Siebel. The purpose is to inform potential Meth consumers about the product attributes and actual risks associated with methamphetamine. The goal is tosubstantially reduce methamphetamine use.
The Montana Meth Project is a state affiliate of the national Meth Project organization.
[h2]APPROACH[/h2]
We approach methamphetamine as a consumer products marketing problem. Meth is a consumer product. It is readily available. It is affordably priced. It isdistributed statewide through a very effective distribution channel. It has many product attributes that are perceived as attractive.
Every day young people in Montana are making product consumption decisions regarding Meth. Many perceive benefits in using Meth. Many perceive little to norisk. This is the root of the problem.
Our goal is to arm the youth of Montana with the facts about Meth so that they can make a better informed decision when presented with the opportunity togive Meth a try.
The Meth Project conducts extensive statewide surveys and focus group research to more thoroughly understand Montanans' attitudes and behaviors relatedto methamphetamine. This research provides the foundation for our messaging programs.
The Montana Meth Project is a large-scale exercise in prevention, aimed at significantly reducing Meth use in Montana. The integrated program consists of anongoing, research-based marketing campaign-supported by community outreach and public policy initiatives-that realistically and graphically communicate therisks of methamphetamine to the youth of Montana.
The Meth Project was conceived and founded by businessman and Montana rancher, Thomas M.Siebel. The purpose is to inform potential Meth consumers about the product attributes and actual risks associated with methamphetamine. The goal is tosubstantially reduce methamphetamine use.
The Montana Meth Project is a state affiliate of the national Meth Project organization.
[h2]APPROACH[/h2]
We approach methamphetamine as a consumer products marketing problem. Meth is a consumer product. It is readily available. It is affordably priced. It isdistributed statewide through a very effective distribution channel. It has many product attributes that are perceived as attractive.
Every day young people in Montana are making product consumption decisions regarding Meth. Many perceive benefits in using Meth. Many perceive little to norisk. This is the root of the problem.
Our goal is to arm the youth of Montana with the facts about Meth so that they can make a better informed decision when presented with the opportunity togive Meth a try.
The Meth Project conducts extensive statewide surveys and focus group research to more thoroughly understand Montanans' attitudes and behaviors relatedto methamphetamine. This research provides the foundation for our messaging programs.
