I am shocked that they would actually respond back to you.
Nike's customer service reps are well trained.
The responses are formulaic; they try to establish a personal connection and make sure you feel that your feedback is valuable. Why not? It doesn't costthem anything extra.
I contacted them awhile back to inquire about the adhesives in their "considered" products and received a friendly, yet horribly unsatisfactory,reply. Basically, all I wanted to know was whether or not the adhesives in their "considered" line contained any ingredients derived from animals. Other manufacturers, like Brooks, offer high-end athletic shoes that don't contain any animal products. Long story short, Nike refused to give an answeron the grounds that this represented proprietary information. I thought that excuse was preposterous, as a simple 'yes' or 'no' hardlydiscloses anything that could compromise Nike's market position. If the shoe did NOT contain animal products it would be far more marketable, so failureto answer that question is a bit like pleading the 5th. At any rate, I wrote back to let them know that their inadequate response left me with little choicebut to purchase a competing running shoe and abstain from purchasing Nike footwear products in the future, and this was their reply:
It's great to hear from you again! I can definitely understand where you are coming from, and I respect your stance on this.
Your feedback is valuable to us, and I want to assure you that your voice has been heard on this matter. Feedback from consumers, such as yourself, is one of the many ways that Nike seeks to improve both its products and the customer service we provide. I will be happy to include your comments about your disappointment with us not being able to share the specific types of glues used in Nike footwear with our Corporate Responsibility Leadership Team for review and future consideration.
If there is anything else that I can do for you, please let me know. I am always happy to help.
These are patterned responses.
I wouldn't interpret this to mean that they've actually taken your feedback to heart. It's just sound CS rhetoric.