Nike 6.0

[kweimer1]

Does anyone know what the "6.0" stands for?

 

[scarru]

I think it's 6 sports i.e. skating, etc. Not sure exactly what they all are though.

 

[jfeezy]

Originally Posted by kweimer1

Does anyone know what the "6.0" stands for?

Couple of things going on here. In the earliest days (late '60s) the company was known as "Blue Ribbon Sports", and they were the sole importersof Onitsuka Tiger shoes into the USA... Phil Knight handled the business side, and Bill Bowerman fed them designs and innovations. The Tiger partnership fellapart in 1971, and Blue Ribbon Sports was forced to come up with a new identity, new logo, and figure out how to build shoes on their own. Phil Knight wantedto call the new company "Dimension 6", after some coaching philosophy about six different aspects/approaches to winning, or something to that effect,but his proposal was decisively shouted down in favor of Jeff Johnson's suggestion of "Nike", the Greek goddess of victory. So the name ispartially a nod to this nugget of early Nike history.

And yes, the other reason is a nod to the six main sports that (very broadly) make up the bulk of "action sports":
- skate
- snow
- surf
- bike
- wake
- moto

 

[jthagreat]

^ good info.

 

[fittednoob]

Originally Posted by jfeezy

Originally Posted by kweimer1

Does anyone know what the "6.0" stands for?

Couple of things going on here. In the earliest days (late '60s) the company was known as "Blue Ribbon Sports", and they were the sole importers of Onitsuka Tiger shoes into the USA... Phil Knight handled the business side, and Bill Bowerman fed them designs and innovations. The Tiger partnership fell apart in 1971, and Blue Ribbon Sports was forced to come up with a new identity, new logo, and figure out how to build shoes on their own. Phil Knight wanted to call the new company "Dimension 6", after some coaching philosophy about six different aspects/approaches to winning, or something to that effect, but his proposal was decisively shouted down in favor of Jeff Johnson's suggestion of "Nike", the Greek goddess of victory. So the name is partially a nod to this nugget of early Nike history.

And yes, the other reason is a nod to the six main sports that (very broadly) make up the bulk of "action sports":
- skate
- snow
- surf
- bike
- wake
- moto

Thx for the info