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Hey Im glad adidas with the success of the ultra boost (which is an amazing shoe from a personal standpoint) and the sheep mass appeal of yeezy and UA with their great athlete endorsements such as Curry the mvp, Jordan Spieth golfer of the year, Cam the mvp, even a guy like Andy Murray whos always a top 5 seed- all young studs on the rise are creating more competition for Nike is great for the consumer. Competition breeds a better product and caters to the consumer. We will only benifit from this. Nike does have to start sinking their teeth into some young superstars though, Kobe, Nadal, Federer, Woods, Serena are just some of their ageing athletes that will need to be replaced in the next few years.
Andy Murray used to be with Adidas until recently. Nike always attracts the best athletes. The reason why these other brands have been able to raise their profile and get some star athletes is that under Nike they would not be given enough attention or most importantly money. Their main focus has been Federer, Nadal, Tiger, Lebron, Kobe,Serena, Sharapova, CR7, Neymar, Mcilroy. Under Adidas or UA, they can be the main focus. The face of the brands in their respective sports. It works out for everyone involved, although if I were an athlete I would probably take less money to represent the swoosh. They have the nicest logo,clothing & footwear. I agree that they need more new guys but they're already working on it. Neymar is just starting. In tennis Nick Kyrgios has potential. Federer's intention with his RF brand was to create something similar to the Jumpman that future athletes will want to represent.