WNBA star Arike Ogunbowale features in the sneaker’s campaign.
footwearnews.com
The Swarovski x Nike Air Max Plus “Moonlight” will release in December crystals of various sizes adorning the upper. The sneaker is rendered entirely in black, allowing the crystals to shine as they form the palm-tree inspired lines of the upper, as well as the Swoosh. Tongue branding then arrives in silver, while the Air Max units are rendered without color.
The “Moonlight” edition of the Swarovski Air Max Plus is one of two previously previewed for the holiday 2024 season. An additional version makes even greater use of crystals, as they cover the majority of the upper in gold and red with the overlays reverted to their usual TPU form.
Headlining the campaign for the sneaker is WNBA star Arike Ogunbowale, who was named the All Star MVP this year for the second time in her career.
Foot Locker is the natural choice as the lone stockist for the dazzling Air Max Plus, as the silhouette was originally made exclusively for the retailer when it debuted in 1998. Sean McDowell designed the sneaker, Nike’s first to feature its Tuned Air (TN) technology, and found inspiration for its look in a trip to a Florida beach. A gradient beneath the wavy TPU overlays was modeled after the sunset seen through palm trees, while the sole’s midfoot shank takes after a whale’s tail.
Leaks have also indicated that the Air Jordan 1 Low will be embellished with Swarovski crystals next year for the price of $1,000, but no images of the sneaker have surfaced yet.
The Swarovski x Nike Air Max Plus “Moonlight” will release December 5 exclusively through Foot Locker’s website and select locations of its stores. Pricing is set at $450, and a sizing will be available in women’s 5 to 14.5.