Nah going to GS killed his brand. Sales for his shoes have been down for years.. and coincidentally it started with the 9’s. How come Lebron’s didn’t decline after he went to Miami and became the ultimate villain? The 8’s made his signature line’s popularity skyrocket at the time. He did two things: 1. Embraced the villain role 2. Formed a big three with an unproven Heat squad
In comparison, Durant 1. Choked a 3-1 lead to the Warriors then joined them, already one of the best teams in NBA history 2. Kept blaming everyone else for his decision and made burner accounts to defend himself
His move was one of the weakest moves in nba history. That definitely takes a huge hit on his popularity and thus his shoe sales. Even though he’s on the Nets now, I don’t think he’ll ever fully recover unless he goes back to OKC and wins a ring which is highly unlikely.