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Rosa Parks wasn't the first black woman to refuse to stand up on a bus; she just wasn't the pregnant, single one.MLK wore a suit and many folk still hated them. Even if black protestors "behaved" folk woudlnt care.
Image matters just as much as the message, especially when you come from a position of political weakness. It was easier for the Ingraham types to deflect the discussion to unrelated matters because of the background of many of the black victims of police brutality; it is much harder to do it with the Parkland shooting victims because their socioeconomic background is much more polished. It is the sad truth of political discourse, but if we are to win this struggle, we have to take into consideration that optics matter.