I started buying Js when the 5s were at the end of their run. It was nothing like today. NOTHING. Js were just like anything else. Nike made 'em and you went out and bought 'em just like any other shoe. I saw the Infrared VIs in school before I knew they were even coming out, and didnt even know at first they were Js for a second. I wondered what they were cause I had never seen such a good looking shoe. Then I saw the sole and I was like WOW......
Went out that weekend and bought a pair. Didnt even stop to consider which store I needed to go to cause I knew any store would have 'em. Parked at the mall, went to foot locker and tried on 10 then a 10.5. Like the 10.5 better and bought them. Simple. Bought the carmines and the maroons the same way. No camping, no worry about stock, nothing. A shoe came out, you went out and bought it when you had the time and felt like it.
This is why I have the love/hate relationship with Nike that I do. I love seeing these bits of my childhood being released, but I HATE the way they make us fight for the "privelege" of overpaying for their retroes. Back then, it was nuts to shell out $125 for a shoe and that was the only price of entry. If you were willing to spend that insane amount on a shoe then you could go buy Js. Simple.
Believe it or not - Js werent the pinnacle of kicks back then. They were expensive enough that not everyone bought 'em. And if they did, not a lot of people bought multiple colorways. Most bought one pair and that's what they wore. These were my high school days - 8th, 9th, 10th grade, so keep in mind most of my peers didnt have jobs and they got what their parents were willing to get them. So not everyone had Js. There were lots of other Nikes and Reeboks. Some Ewings. There was sort of a hierarchy of what was cool. This was sneaker culture back then.
- L.A. Gears: OK for girls. If a dude wore them, he got clowned BAD. The Catapult sort of changed that, but they were sill L.A. Gears. There was some curiosity about them, but at the end of the day it was like "Why did you pay that much for some LA GEARS??? Fool!"
- Converse: Not as bad as L.A. Gear but still funny.
- Addidas: Acceptable, but forgettable.
- Reebok: Depending on what they were, either acceptable but forgettable or pretty high up there. The PUMPS were like second to Js. A little more rare, but not quite as cool. Not worn all that often because we got tired of people asking to pump them. Anything Reebok with the visible ERS on the bottom was cool, but slightly secondary to anything Nike Air with the visible sole.
Ewing: Not common, but they were pretty cool. No trick like pumps or visible air soles, but still a nice respected shoe.
- Nike: Always more respected than any other brand. Any Nike Air was OK. Depending on how high, how wild or how obnoxious the Air sole was it ran from kind of forgettable to AWESOME. Flights were second down on the Nike hierarchy of cool to Js. We all liked them.
Js: Pretty much top tier shoes. Everyone always wanted to see them if they were newer. We all checked each other's out, compared colorways, etc.
Absolute Pinnacle: Command Forces and Command Force 180s. They brought together the best of both worlds. A Pump with the Nike Brand. Believe it or not, these were even more respected than Js back then. First, they were more money so they were more rare. Second, they looked WILD. They had all the tricks. The Command Forces had visible air and a pump with the big swoosh on the side and they were like $160 so nobody's parents were buying them. Rare shoe. I never got around to buying them back in the day and always liked them. A LOT. It's why I like my current retroes so much. Cause I got to buy the one I missed out on back then.
Let's talk about the Command Force 180s. Nobody had them. I mean like overall 3 people in a high school of 1500. THESE were the absolute top tier of sneakers back in the golden age. The 180 was a double meaning. They had the 180 sole, and they also cost 180. In 1991. Back then, that was unthinkable. Keep in mind, $125 For Js was a lot. And everyone knew what those 180s cost and everyone wanted em and nobodys parents were buying them. They looked like freakin moon boots. They had that wild 180 sole and TWO pump systems. The climbed up to like your friggin knee. You wore em and everyone was drawn to them. It wasnt like oh hey nice Js. It was "DAMN! Howd you get those? How do they work? Where do you let the air out? What's that switch for? Can I Pump them? How soft is that sole?"
I worked for a carpenter from the time I was 14, made 8 bucks an hour tax free. Worked a lot and I had a ton of money so I bought any shoe I wanted. I probably spent 10 grand on shoes back then.
Js were cool. But not these mystical, next to impossible to get kicks that you guys are used to. We simply went out and bought them. On the shelf. Those of us who had jobs and money to spend went out and bought them at our leisure. They were expensive and that was IT. As long as you felt like paying for them you could go to any mall, any time and buy them. If one store was out of your size, you walked down the mall to the next store. The 5s were available right up until the 6s came out. Even after you could find a few. Same with the 6, 7 and 8.
There's your history lesson for the day. I'm off my soapbox except to say HEY NIKE - I WORK ON SATURDAYS TO MAKE MONEY SO I CAN AFFORD TO OVERPAY FOR YOUR SHOES. HOW ABOUT YOU STOP PUNISHING ME FOR IT BY MAKING THESE RETROES SO HARD TO GET.