- Sep 21, 2002
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http://blog.internetnews.com/kcorbin/2009/10/myspace-firing-up-the-rumor-mi.html
[h1]MySpace firing up the rumor mill[/h1]
By Kenneth Corbin on October 28, 2009 10:29 AM
It's no secret that MySpace has been undergoing something of an identity crisis. The company that deserves credit as the first blockbuster social networking site has been overtaken by Facebook in terms of traffic and legitimacy, and Twitter by measure of rate of growth and hype.
So what do you do?
MySpace has thrown itself into the rumor mill this week, serving up a pair of cryptic news items offering scant details about discussions about content deals it's having with a couple online heavy hitters.
The first, leaked through the tried and true anonymous sources, landed at AllThingsD, where "sources at both companies" whispered about early talks they're engaging in over tying up MySpace Music with Microsoft's own music offering on its MSN portal.
Talks are described as preliminary, but in essence they seem aimed at bringing MySpace's music content, which is vast and available through licensing agreements the site has struck with entertainment companies and artists, to MSN Music, in exchange for some form of compensation.
The second rumor, which actually has named executives offering confirmation, sees MySpace in talks with its direct rival, Facebook. This comes courtesy of London's Telegraph, which quotes Facebook COO Sheryl Sandberg:
"Facebook is focusing on building the best technology which helps people share content, while at MySpace they are focusing on more a content-led strategy. We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users."
So, using Facebook Connect, users could port their content from MySpace into their Facebook profiles.
Sandberg describes the relationship between the two companies as warm, particularly given that MySpace CEO Owen Van Natta previously served as Facebook's chief revenue officer.
i think its pretty interesting since it does show how Myspace has really fallen off yet is still at the head of the music-social network game. Also shows the growing power of Facebook when you compare to companies like MSN, Google, Yahoo, etc.
[h1]MySpace firing up the rumor mill[/h1]
By Kenneth Corbin on October 28, 2009 10:29 AM
It's no secret that MySpace has been undergoing something of an identity crisis. The company that deserves credit as the first blockbuster social networking site has been overtaken by Facebook in terms of traffic and legitimacy, and Twitter by measure of rate of growth and hype.
So what do you do?
MySpace has thrown itself into the rumor mill this week, serving up a pair of cryptic news items offering scant details about discussions about content deals it's having with a couple online heavy hitters.
The first, leaked through the tried and true anonymous sources, landed at AllThingsD, where "sources at both companies" whispered about early talks they're engaging in over tying up MySpace Music with Microsoft's own music offering on its MSN portal.
Talks are described as preliminary, but in essence they seem aimed at bringing MySpace's music content, which is vast and available through licensing agreements the site has struck with entertainment companies and artists, to MSN Music, in exchange for some form of compensation.
The second rumor, which actually has named executives offering confirmation, sees MySpace in talks with its direct rival, Facebook. This comes courtesy of London's Telegraph, which quotes Facebook COO Sheryl Sandberg:
"Facebook is focusing on building the best technology which helps people share content, while at MySpace they are focusing on more a content-led strategy. We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users."
So, using Facebook Connect, users could port their content from MySpace into their Facebook profiles.
Sandberg describes the relationship between the two companies as warm, particularly given that MySpace CEO Owen Van Natta previously served as Facebook's chief revenue officer.
i think its pretty interesting since it does show how Myspace has really fallen off yet is still at the head of the music-social network game. Also shows the growing power of Facebook when you compare to companies like MSN, Google, Yahoo, etc.
