Just like all other genres of music, rap has it's own sub genres. What riff raff and various other mcs like him do is nothing new to rap. IF you're arguing that their needs to mainstream balance, I could see that point. However, you have to put that blame on both the conscience rappers for not being able to make records that are palatable by the average fan and the fans for not support these rappers. What I don't get is why so many conscience rappers think they're above rapping over a catchy, banging track. Yet you see all these gimmick/hype rappers becoming popular using producers no one outside their own city heard of, half the time they're producing the track themselves.
I really don't get it. IF I was a conscience rapper, I would be spending half my time just going through all these music sites. I would be looking for new producers with talent who have produced a banging beat, and use them to craft something that makes my flow shine. Dudes gotta be attacking the game like a musician but most these dudes just aren't musically inclined Instead they keep going after these gimmick rappers that not only found their own lane but are damn near genius at what they do with it. Man listen to All Gold Everything from a musician standpoint, the flow, how James hit those pockets, the way he say Don't Believe Me Just Watch N's N's N's
that makes it stick with you.