Sociology..Individualistic Perspective/Approach...help?

[its that dude]

I'm trying to google this..but I can't find anything....

yall have a link or can you give a quick explanation on what it is?

or is there another term for this?

 

[frische produkte]

[color= rgb(255, 0, 0)]Erm, I could be wrong but isn't this essentially individualism (which there is plenty of information on)?[/color]