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Stupid question but got me wondering.. How does one become rich/successful through creating something free. For example, the creators of Instagram, Kevin Systrom is worth 400 million http://www.celebritynetworth.com/richest-businessmen/ceos/kevin-systrom-net-worth/ how is he worth that much if Instagram is a free app, and does he make the money? Random thought but I want to know! Stupid/random Q I know haha. What's your imput ?