I am a big Lavar fan but he played his all wrong. Right now, at most what he should have asked for is some BBB x Nike/Adidas collaborations, let Lonzo promote BBB too, and access to Nike supply chain to produce his gear.
Sign a short year (maybe 3-4 years) and in return maybe Lonzo takes a little less upfront to spread out the financial risk.
Then if Lonzo blows up, LiAngelo is actually producing in the league

rollins he won't be), and Melo is about to be a lottery pick, then you try to squeeze them for a major deal.
But asking for that type of deal when you won't even let them assess how much your brand is worth is a lil ridiculous.
LaVar like to talk about him being the head of the family and his boys have to answer to him, well he just ****** up Lonzo's money, not his. He about to send Zo into the world to be his own man with 20-30 million less that he should have. I appreciate the move he is about to make because it could really turn the industry on its head if he pulls it off, but he let his ego get the best off him.