In the Official Jay Z thread, someone mentioned how the videos do not make sense to them. I posted this explanation below. I figured it would fit here too...
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I feel like videos are very cohesive.
In "The Story of OJ video," Shawn displays how blacks have been the "jigga" boos in society for some time.
In the "4:44" video, Shawn displays how he and his wife have become the jiggaboos. He explains this in the Footnotes of 4:44 by revealing that their relationship wasn't based on truth.
In "Bam," Shawn attempts to explain why he was the ********. He is in Jamaica with Damian Marley, observing the culture that Bob Marley created. At the end of the video, Damian mentions how the Tuff Gong culture and community was derived from his father... and how that was his father's "Legacy." (Foreshadowing)
In the "Kill Jay Z" video, Shawn goes into detail about what he had to agree to in order to get into the game, as well as how that led to his own personal evolution (This F' everyone attitude ain't natural). That is the reason he now wants to "Kill Jay Z."
I feel this sequence is leading up to a lot more.