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It's not just about never having service, the appeal is the seamlessness and freedom.
When you power an iPhone on for the first time and open the default message app, you're in iMessage. You don't usually don't have to think about much from there.
You send iMessage texts to someone the same way you send a regular text to a non-iPhone user. You can talk to someone that's lounging in bed with their iPad or MacBook in their hands and their phone somewhere else the same way you talk to someone whose phone is glued to their hands. You never have to leave the default app that came with your phone. It requires little thought.
Also, as I mentioned earlier; you're free from the restrictions of SMS and MMS when having convos with other Apple owners. No messages being split up into multiple pieces, no image or video compression (as far as I know.)
None of that is enough to glue me to a boring *** iPhone, but the appeal is clear.
i read this entire thing with cheesy youtube unboxing music behind it in a soft spoken voice. sounds like a commercial lol. i honestly couldnt tell if u were trolling or not by the end of this. i have an iphone7. all that "seamlessness" etc etc... irrelevant imo. i dont care whether a person i text answers me from their phone or laptop. imo, texting takes no thought. as for messages breaking up... i dont usually send walls of text to my friends to have that kinda problem. most iphone users dont really do that either from what i see
but thats my experience. so insert grain of salt.
ON ANOTHER NOTE. yall see these leaks from the s10? hmmmmmmmmmmmmmm