I just think that LG needs to diferentiate themselves more. How? Idk im not a product designer lol. But most of the pluses of the G2, for example, werent strong enough to sway most consumers. Build, looks like your average slab phone. Nothing special. Specs, little better than competition, but we all know specs mean little to nothing nowadays. UI, looked like TouchWiz. Buttons on the back? Different, but wont make someone buy a phone. Also polarizing. Something you would love or hate. Screen, all phones have beautiful screens nowadays. I'm seeing the alot of same things with what has been shown of the G3. Alot of great specs and hardware, but nothing that would blow minds or sway consumers from the Iphone, S4/5, M8. LG needs to stop trying to out-do what the other phones have been doing and bring something truly fresh to the table. HTC had to do it with the One series to get back in the game, and LG needs to do it with the G series.