The only reason why he would do that, is because he probably thought he could keep the gravy train rolling.
"Oh man, Zadeh is actually legit, cos Reseller was able to cop a FSR and flip X shoe on StockX for a profit of $XXX ea"
Seeing that, guys like me who were initially on the fence or against Zadeh then sign up to give Zadeh 0% interest free loans (lol yeah yeah i know,
GOTEM you's a clown har har har, lol granted i only did it cos my brother really wants the Chi's and thought at worst I'll just ask my CC to reverse the charges nbd)
Let's break it down with a speculative example and analysis:
Let's say Joe preordered 10 pairs of TS1 lows for $500 ea. On that purchase Zadeh now has $5000 cash. We're going with this shoe as an example because that's what your question is seeking.
Sometime 6 months later, Zadeh hopes that the TS1 low drops below $500 but he's SOL cos the fiends gobble up the TS1 lows from resell markets and even his plugs don't have any spare pairs. He waits and waits but they settle on $2K on resell. What are his options then?
A. Issue $5K as store credit, +impact on "working capital"
B. Refund $5K back to Joe and ban Joe, -impact on working capital
C. Buy back order for more store credit, +impact on working capital
D. Fulfill partial order, +impact on working capital
I say working capital, because it's money that he can use to fund his other business or investments, or use to actually conduct the business of fulfilling orders.
All of the +impact scenarios leave his pockets flush with cash, but arguably the best scenario would be to try to keep customer hush hush so complaints won't spook future buyers. That option would be best done with D. By buying at least 1 pair at $2K, Zadeh still gets to keep $3K here while looking like he's
trying his best to fulfill orders.
How it falls apart
But this all falls apart by a few things:
1. Too many complaints and orders where he is underwater
If he has way too many TS1 low orders to fulfill with too many people threatening to do a chargeback, and not enough preorder money on hand to cover the people complaining, then he has no choice but to buy something or refund money from his own pocketbook since there's not enough working capital from new+existing buyers.
2. Walls closing in
What
s dubl
was saying, with shops reopening/closing up after covid, Zadeh has even less legit pairs to obtain orders from, forcing him to buy from StockX Goat. This trend appears to be from archived StockX data from Mar 2020 to Nov 2020, increasing market value and # of items in StockX portfolio during that time. Data for 2021-2022 is not available but if it shows a tapering of buying, then you know he was basically just pocketing preorder money. The ability to read and predict sneaker valuations over time would be critical here.
3. To some degree, Nike has been putting out garbage
Nike releases (rumored and not) were straight up garbage so less new money coming up to help him keep the train going.
4. Unrealized straw that broke the camels back
This is one is even further on the speculation spectrum, but as others have suggested, something external had to have happened. Did something happen to the cannabis business that required cash to burn? Did he lose on bad bet - Crypto? Stocks? We don't know what his portfolio looks like.
any questions? let's talk