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Yeah I was just about to edit my post after I saw yours. I looked it up and saw the same blurb from Schlogel.
So they're paying out 2.5% more. And this is what everyone is excited about?
Dudes really can't see the salesman/hustler aspect to the way this was presented?
2.5 % of a song that
@Magic1978
The size of the TAM for EFFN Vodka is not even close to that of a music service in the fastest growing industry in music, i didn't even know wtf EFFN vodka was before your post.
This _ literally got some of the biggest names of rap and r&b to change their twitter avi's and tweet about how they're gonna change the music industry then followed it up with the music equivalent of Lebron's "Decision" in which these same multi millionaire artists complain about compensation in the music industry. And _'s really don't see how that can "rub people the wrong way"?
Are y'all seriously tryna downplay the power of PR right now?
The CIO of Tidal even came out and was willing to admit they made mistakes PR wise and should have explained in full detail all their plans rather than have it in a separate event like they planned. But according to y'all _'s that's no big deal
What's funny to me is how he got everybody going at Spotify and Youtube when we already know who most of that money goes to when these services cut checks.
Let me ask you this, why isn't he going at the labels too then? Because he needs them *************
The "industry standard" royalty rate in this market is 70% with 60% going to the labels and 10% going to the artists. He claimed they're paying "75% royalty rate to all artists, writers, etc" but they got Vania Schlogel on record saying of that 75% to the "artists", 62.5% actually goes to the label and 12.5% goes to the artist. I commend them for breaking more bread to the artist but saying you paying 75% to the artist when only 12.5% is actually going to the artist makes **** sound a whole lot different. He knew very well what he was doing wording it like that tho.
Even had the audacity to say they got 770k subs. Look at how he carefully worded the tweet tho, instead of saying we got 770k subs in a month, he says "we have 770k subs. we have been in business less than a month". The WiMP service that was around before they merged with Tidal already had 500k subs at the end of 2014, so while he ain't lying they do have those subs and have only been called "Tidal" for 1 month, they didn't just get all of those subs. Again he knew what he was doing wording it like that.
#TidalFacts
I love Jay as much as the next man but when it comes to the business **** he's just like these other corporate dudes, that's cool I respect it but I gotta call a spade a spade.
As far as what they're trying to do for the smaller artists I **** with it. I'm an artist myself (not music), this is literally how I eat, so the topic of fair compensation for artists is something I definitely feel strongly about. A good portion of my money each year goes to content creators, whether it's in the form of music albums, concert tickets/merch, books, films, or art in a variety of mediums.
The idea of selling straight to the consumer is also something I feel strongly about, especially for smaller/indie artists, the music industry needs something like this on a major scale. Idk if any of y'all follow Ryan Leslie's work or peeped the interview he did on Hot 97 a little while back but a lot of the stuff they're doing with the exclusive VIP concerts, fan calling, meet and greets etc is stuff he's been doing. Beats was looking at acquiring TopSpin to do something similar last year I'm not sure what come of that tho.
They actually have some great ideas with Tidal X (exclusive content, connecting straight to the fans), Tidal Rising (helping promote indie artists via showcases, etc.), and Tidal Discovery (their version of Soundcloud/BandCamp for up and coming artists) but for whatever reason they decided to put those on the back burner. All of this **** I found out on my own, something the average consumer isn't going to do. Instead they were banking on star power and trying to finesse us with lossless music. That _ should fire the whole Tidal PR team
are these services not HUGE differences when compared to the other streaming services out right now. Tidal is giving small artist a bigger platform and a chance to actually make money off of their craft.
If your an indie artist or a writer (Writers obviously have several different publishing deals which vary) Tidal is a much better service for those involved.
And i 100% disagree with the assumption that tossing out small scale artist at the press conference & having them talk about how they are getting robbed by these other streaming services would have somehow changed the support. This is America, as showed by damn near every other industry hype & celebrity is the biggest form of promotion.
Hell we are acting as if we don't see new indie artist break all the time that get NO support as far as buying records go. I can't count how many times iv'e heard someone say i'm not paying for so & so new music when i could get it for free. As good as it may sound you know damn well the average consumer doesn't give two ***** about the lil guy not getting his money.
. You cclaim its the same people defending Tidal while you might have the most post in here about the flaws of Tidal... how is anything your doing making any sense
