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The thing is outside of the bigger artist thug is getting the same promo that most artist get, labels ain't dumping millions into projects no more. Your promo is basically touring, social media, blogs, youtube vids, listening events etc etc.
in the past year out of NYC you have
Bronson - 40K first week
Ferg - 35K
Flatbush Zombies - 28K
Joey - 54K
Chinx Drugz - 15K first week
this is just NYC alone, Now if i was to start going through other regions and highlighting artist doing similar #'s who aren't doing trap/melodic "popular music" it would put more perspective on that sound not being nearly as dominate as we like to think.
Bronson has a big fanbase.....and is very popular for his work within Vice. He tours a lot, and has visibility...and it doesn't hurt he's white.
Ferg had a real album rollout. He just flopped.
Joey is similar to Bronson. His new single is crossing over, and getting radio Spinz. Bout time
Flatbush overall won't move Thug's numbers...or have the impact at radio as thug. Dope to see them do that nonetheless. They're fully independent right? They got a niche.
Overall point is Thug is doing this about 4x a year. If you're selling 40k units of a mixtape 4 times a year...with the average song length being about 8 songs...the sales don't look bad at al....combined with the radio singles.
I do agre that Thug needs a good, cohesive body of work. That would actually push him into the real star stratosphere that people on this board prematurely tried to place him.
Right now, he's spinning wheels. But holding up his 40k first week numbers from a mixtape as something to prove he isn't hot is misguided.