The Fresh Prince
formerly airsakuragi
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Without a doubt, almost anything with a Jumpman sells.
The Evolution of Jordan Brand from a Sig Shoe to a Full Line - Discussion and Insight Needed
- Thread in 'Jordan Brand' Thread starter Started by bigj505,
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Jordan brand had definitely come into its own. If people don't know any other shoe, they know a Jordan when they see one.
Even though they now rival the Parent company in scope and reach, they still aren't there quite yet.
They need a Big Time name to get them over the top, but then again whoever they get they'll never be Mike, so then we end up back at square 1.
Too, it'd be hard for me to see JB replacing Nike anytime soon on uniforms and the like. So while JB has come a long way, they still don't have the complete were withal of the parent company.
I will say though, that both brands are complementing each other better than ever before.
Even though they now rival the Parent company in scope and reach, they still aren't there quite yet.
They need a Big Time name to get them over the top, but then again whoever they get they'll never be Mike, so then we end up back at square 1.
Too, it'd be hard for me to see JB replacing Nike anytime soon on uniforms and the like. So while JB has come a long way, they still don't have the complete were withal of the parent company.
I will say though, that both brands are complementing each other better than ever before.
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Not as well-versed in this as some of you but Nike as a whole had over $30 BILLION in revenue in 2015.......there's no way Jordan brand's share of that is over 50%
Or is there?
Or is there?
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Have you seen the number's Westbrook has put up the last two years? There's a handful of players in NBA history who could put up something comparable to them. He's a superstar in every sense of the word.
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Let it go, you can't reason with crazy
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Numbers aren't everything. In my opinion, He's not a superstar in any sense of the word.
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Westbrook has his moments but very sloppy at times...still think the KLaw would beast on anybody straight up
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bigj505
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I'm probably wrong on the numbers part then. I didn't realize Nike was caking like that alone.
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Double mesh.
Triple stitching.
Jordan CEO...
Pretty sure it's all still NIKE and always has been. Jordan's check most likely still says Nike on it. The difference is that JB has more control over the operation like materials used, which models to drop, price point, units manufactured, etc. Nike probably views JB as an experimental component to figure out what they can get away with. They know at the end of the day the first 7 Jordans + XI aren't dying off anytime soon and they probably maintain full rights to them should JB cease to exist. Jordan hasn't done anything 'post-Nike' to demand any type of sole ownership. If the 13-30 could've reached the impact of the first 12 then maybe things would be different. They weren't and that makes the entire line still built upon what Nike did. No way would they just hand everything over to Jordan like that. I'd say its probably a 50/50 split on revenues at this point. As it should be.
Mark Parker said they want 500 billion by 2020. Suddently JB opened the vaults to all the most coveted classics. There's no way those two circumstances aren't related. Therefore, JB is a division of Nike and counts towards Nike's bottom line.
As far as JB being a full line, of course it is. It has been for quite sometime. Im not sure what the point of this discussion is.
Triple stitching.
Jordan CEO...
Pretty sure it's all still NIKE and always has been. Jordan's check most likely still says Nike on it. The difference is that JB has more control over the operation like materials used, which models to drop, price point, units manufactured, etc. Nike probably views JB as an experimental component to figure out what they can get away with. They know at the end of the day the first 7 Jordans + XI aren't dying off anytime soon and they probably maintain full rights to them should JB cease to exist. Jordan hasn't done anything 'post-Nike' to demand any type of sole ownership. If the 13-30 could've reached the impact of the first 12 then maybe things would be different. They weren't and that makes the entire line still built upon what Nike did. No way would they just hand everything over to Jordan like that. I'd say its probably a 50/50 split on revenues at this point. As it should be.
Mark Parker said they want 500 billion by 2020. Suddently JB opened the vaults to all the most coveted classics. There's no way those two circumstances aren't related. Therefore, JB is a division of Nike and counts towards Nike's bottom line.
As far as JB being a full line, of course it is. It has been for quite sometime. Im not sure what the point of this discussion is.
bigj505
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Your whole thesis completely missed the point.
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I dont know if i consider jb its own entity yet.
I know they have other types of sneakers but its mostly recognized as basketball kicks.
You take away the bball aspect....theres nothing.
You take away bball from nike....they got alot left.
Just the fact that jordan was connected to nike for 20 sum years makes people subconsciously associate it with nike.
To me right now i see it as an offshoot of nike unlike converse...which is owned by nike...that is its own entity.
I know they have other types of sneakers but its mostly recognized as basketball kicks.
You take away the bball aspect....theres nothing.
You take away bball from nike....they got alot left.
Just the fact that jordan was connected to nike for 20 sum years makes people subconsciously associate it with nike.
To me right now i see it as an offshoot of nike unlike converse...which is owned by nike...that is its own entity.
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Is he top 1 or 2 in the league? Maybe superstar was the wrong choice of words. They need an all timer.
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I would agree that JB has largely become it's own entity at this point. They have enough JB merchandise in stores at a given time that they could have JB stores if they wanted to like how we have Nike stores now (that currently sell JB product).
Just because a lot of "sneakerheads" don't like and don't purchase the non-numbered Jordans (either retro or new release) it doesn't mean that other people aren't buying them. Go to the mall or a big box store you'll see people wearing all kinds of JB shoes.
I wish they would retro more of the Team line and some of the stuff that came out between 04-08. Also, TEAM FBI!
I'm surprised that there aren't more Lebron models than what exist. Being that he now has a lifetime contract it seems they should start branching out that brand and expanding it to create another like Jordan Brand. The Jordan Teams and other spinoffs started good around the time of the 13's I believe so he's on track if they start now but Jordan had received retros already by that point as well and was under 2 years from kicking off the retro phenomenon we have still today.
Just because a lot of "sneakerheads" don't like and don't purchase the non-numbered Jordans (either retro or new release) it doesn't mean that other people aren't buying them. Go to the mall or a big box store you'll see people wearing all kinds of JB shoes.
I wish they would retro more of the Team line and some of the stuff that came out between 04-08. Also, TEAM FBI!
I'm surprised that there aren't more Lebron models than what exist. Being that he now has a lifetime contract it seems they should start branching out that brand and expanding it to create another like Jordan Brand. The Jordan Teams and other spinoffs started good around the time of the 13's I believe so he's on track if they start now but Jordan had received retros already by that point as well and was under 2 years from kicking off the retro phenomenon we have still today.
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bigj505
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Yea he's a superstar but he doesn't have the aura that JB needs. That type of player is pretty rare and Nike def missed out on curry whom has said aura.
x-alt
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Gentry wasn't the terrible person they make him out to be TBH. Fire was still being produced, but he still managed to piss everyone off over the easiest stuff. When he left in 2012, the Foamposites started to magically suck, connection, anyone?
bigj505
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He was with Nike sportswear when foams started sucking.
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It's almost as if you didn't actually read the initial post at all.
AIR J XIII
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Im sorry, but coming from the perspective of remebering when "Jordan Brand" didn't exist and remembering when it launched in 1997, I just can't make the separation of the two.
Jordan Brand uses all Nike tech, Nike designers, Nike factories, Nike everything. When I worked at finishline, every Jordan product came into inventory listed under "Nike USA", the term "Jordan Brand" was non-existent.
I do know JB is kind of in its own area, however it is, and always will be, COMPLETELY under the Nike umbrella.
Maybe Im taking it the wrong way, but i feel like saying Jordan is separate from Nike is like saying if Kobe or lebron got their own brand, that their stuff would also be separate from Nike.
/rant
Jordan Brand uses all Nike tech, Nike designers, Nike factories, Nike everything. When I worked at finishline, every Jordan product came into inventory listed under "Nike USA", the term "Jordan Brand" was non-existent.
I do know JB is kind of in its own area, however it is, and always will be, COMPLETELY under the Nike umbrella.
Maybe Im taking it the wrong way, but i feel like saying Jordan is separate from Nike is like saying if Kobe or lebron got their own brand, that their stuff would also be separate from Nike.
/rant
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