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Understandable
Different generation
Look at them
Different generation
Look at them
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The Polo thread should be locked or merged with the ppl who think they're doing it thread
Lol, damn.
Yes, Ralph Lauren is struggling on the corporate level, and has been for a while.
The new chief executive, Stefan Larsson, has nothing to do with it since the average customer has no idea what's going on at the office level.
Two things 1. Significant price increases 2. Decrease in product quality.
The sudden price increases are the main reason why the brand is struggling. Prices on logo tees jumped from $34.99 to $59.99, basic polos jumped from $59.99 to $84.99, Oxford shirts from $64.99 to $89.99, Chinos from $49.99 to $89.99, wool sweaters from $99.99 to $199.99, and higher tier leather outwear from $2,000 to $10,000. These types of price increase will deter any smart shopper, no matter how much money they have to spend. And with RL having a huge follwing of longterm loyalists, these customers are going to wait for end of season discounts instead of payinhg the inflated prices.
Then there's the decline in product quality. You see this more in the Fall/Winter products. Tees are thin to the touch with no elasticity in the neck band, sweaters are made of lighter unrefined wool, embroidered desighns have been replaced with vinyl stamps, goods are made from lower quality skins and aren't dyed all the way through, shearling and coyote fur trim has been replaced by synthetic material, down jackets are only filled half full, etc. No one in going to pay more money for new products that dont meet or exceed the quality of less expensive old products.
These 2 factors are RL trying to make up for losses too quickly. Instead they have everything to do with the huge dive in RL's profit margin.
Ralph refreshed the Polo logo, and released the denim supply line in order to gain younger, new customers. It will be years before the brand knows if this marketing strategy will work sonce they will need to see if these buyers become denim supply loyal, and whether the move into their professional lives with Polo.
I usually buy one or two new items that I like every year during the clearance sales.
They increase prices and lower quality. We ain't stupid. We're not going to buy that stuff.
jus saw that. they got a beige bomber i been debating about copping since winter.Speaking of Zara saw some nice bomber jackets there the other day
I blame BHPC
Honestly...I think Beverly Hills Polo Club & U.S. Polo Association have played a big part in knocking down the mystique and prestige of the brand.
That and those gaudy *** big polo logos.