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http://www.theroot.com/articles/cul..._lack_of_diversity_in_marketing_campaign.html[h1]H&M Apologizes for Racist Response to Lack of Diversity in Marketing Campaign[/h1][h2]H&M, which just opened in South Africa, has apologized for a social media comment that said white models portray a "positive image" for the brand[/h2]
The fashion industry has never been known as a bastion of diversity, but talk about letting the proverbial cat out of the bag. H&M apologized last week for a comment on Twitter that said white models portray a more "positive image" for the brand, according to Eyewitness News.
The apology came after social media user, Tlalane Letlhaku, tweeted H&M South Africa, asking workers to please include more black models in its global marketing campaign.
The company tweeted back that its workers make selections that “convey a positive image” in its stores.
Twitter promptly went off:
Here is the apology. And is it enough? Clearly the negativity represents a mindset that does not disappear with a simple apology.
thoughts?
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