Heineken commercial VOL....pepsi, take notes

Genius.

Pepsi's marketing department just got ethered. Damn.
 
******* brilliant. As much as Heineken tastes like piss, this was a brilliant way to build brand equity. Respectfully exploring a heated subject and presenting it without their own social commentary, just using their product as a means to start a discussion, this is what Pepsi should have done.
 
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Any beer company could have done this. Kudos to Heineken as they did do it, and did it so well.

I see many walks of life enjoying beers at various places engaging in conversation. Very good branding for them. No hate
 
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