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- Oct 6, 2000
LOL at people thinking Nike/JB cares that anyone is upset.....
The shoes were a General Release , they were not that limited, the demand is just insanely high
Sure Nike could produce them every year and sell 500k pairs a year easily...... but whats worth more to them is the hysteria that keeps the brand hot and cool and will make everyone want to go line up for the next release date or pay a premium price for their regular shoes or clothing.
The XI releases make plenty of money for JB but they are worth 100x that to JB in terms of the brand recognition and appeal it creates. The XI concord is just one of several hundred product releases including all models and all colorways and clothes they do per year. It single handedly legitimizes the brand and enables them to keep their prices high and the brand from never going out of style no matter how bad any of the other products are
Because of all this JB will keep the XI limited to one release per year......its worth its weight in gold
The shoes were a General Release , they were not that limited, the demand is just insanely high
Sure Nike could produce them every year and sell 500k pairs a year easily...... but whats worth more to them is the hysteria that keeps the brand hot and cool and will make everyone want to go line up for the next release date or pay a premium price for their regular shoes or clothing.
The XI releases make plenty of money for JB but they are worth 100x that to JB in terms of the brand recognition and appeal it creates. The XI concord is just one of several hundred product releases including all models and all colorways and clothes they do per year. It single handedly legitimizes the brand and enables them to keep their prices high and the brand from never going out of style no matter how bad any of the other products are
Because of all this JB will keep the XI limited to one release per year......its worth its weight in gold