great points. it's funny jay z has a ton of money and i am sure he is perfectly happy but wonder how he feels that he has neither the products nor relevance of ye. kanye is letterman, jay is leno.
that's a fair point and it's true, FL has probably more than doubled adidas shelf space in the span of 2 years - the 34th street flagship has an adidas room as big as the nike one now. but waking through nyc every day i still only see yeezys, nmds or ultraboost. i would venture the average...
the inikis make sense for him because they are generally liked and won't dilute his brand. i think he is batsh*t nuts but he's important culturally and has repeatedly reinvented things (like the 500 vs triple s or other ugly dad shoes) or invented things so you kind of have to give it to him.
there's no selling point to them. not comfort or design. hype helps but people won't buy crap unless its at least interesting or comfortable crap. there's nothing good to be said about the prophere or deerupt