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- Dec 29, 2019
Its not just sneakers and its not anything new. Social media has just made it worse because the exposure so much more widespread. All these cats out here who's entire personality is how many followers they have. Add on the fact that they can now make serious money doing it if they blow up and every basic ***** on the planet tries to become and influencer. Like there are legit businesses where you can just buy a block of followers. Its all manufactured marketing bull****.honestly to be 100% real with you
people don’t wear their shoes because the clout to say “I have such and such DS” and showing it off has more value to people than wearing a shoe to the ground
as long as they have that shoe or many shoes that are big hype and DS they can always break it out as a stunt over and over and it never gets old
the self inflicted elitism of I got these you don’t over people is very infectious and some have even gotten some form of fame over it over social media YouTube etc..
people see that and they wanna be “the man” and copy
mind you any idiot with enough money can buy up shoes on after market and start a channel or IG and post pics and reviews of grails/PE/samples and blow up if they wanted to
And technically that’s what offset has done went on mega buying spree now magically he a sneakers head and people sweatin his shoe game now lol
most of the self proclaimed sneaker heads now a days are really just playing a huge game of hey look at me and what I got
There is not one influencer out there not trying to push some garbage product to the masses. Every niche influencer whether it be sneakers, fitness, cooking, whatever is just a target demo on some marketers list.
Now you can straight up analyze and see who these influencers are reaching, how frequently there is engagement on their posts, etc in real time because 90% of these profiles are also public. Its so much easier to quantify the ROI on these campaigns that I'm not surprised at the huge push in this direction.
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