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Circuit City Web site relaunches
Chantal Todé
May 26 2009
The Circuit City Web site, CircuitCity.com, has been relaunched by Systemax Inc., which recently acquired the brand's e-commerce business.
On May 19, Systemax closed on its agreement to acquire certain trademarks, trade names, domains, customer lists and information as well as other intangible assets of Circuit City's e-commerce business. The purchase price was $14 million in cash plus a share of any future revenue generated utilizing those assets over a 30-month period. Under the terms of the agreement, the minimum future revenue guaranteed to Circuit City is $3 million.
Systemax sells consumer electronics online, by direct mail and in retail stores under the TigerDirect and CompUSA brands, which it acquired last year. The company is in the process of remodeling its CompUSA stores in the US using its Retail 2.0 shopping system, which is designed to bring the best of the Web to the retail stores.
The new CircuityCity.com site features enhanced content, including photo galleries and videos of thousands of most popular consumer electronics and computer products.
“Circuit City is one of the iconic brands in US electronics retailing with a 60-year legacy,