I'd go with story if you want a light tan or dark brown option. Loake is actually a tad lighter than what is pictured above. I considered myself but some Margiela's came up for a good deal so I went with them.
Story will be dropping a Tobacco color which is essentially to be snuff suede. Game changer for those considering a pair of boots for around the $250 price point. Anything under $200 btw, best of luck with some random brand on some whatever sale. I really can't advise on that.
And hat is by Goorin Bros. I copped from Nordstrom but don't think they carry anymore.