How much did Kanye help adidas?

[illphillip]

I think you've lost sight of what we were discussing.

You suggested that Pharrell's celebrity did "nothing" for his Super Colors line.

Superstars always sold, and always did fairly well. But never THIS well. Same with Stans which is something Pharrell wore quite a bit during his resurgence.

But I guess there's no correlation between those sneakers selling while being worn by one of the biggest artists in music who has also always been a fashion influencer.

You know, kind of like......

 

[lamekilla]

I will be 50+ rocking Air Jordan, Air Maxes and Air Force 1's.

I was rocking Yeezy 350's when they were known as Roshe Run's. The irony of people saying Nike's designs are getting stale and praising 350's. 750's look like a loaf of bread. 950's are decent but I'd be lying if said I was ever interested in duck boots.

The adidas wave right now is so corny. All these hipsters trying to convince themselves they're different, meanwhile Nike has every person under the age 35 rocking 20+ year old huaraches like they just came out. Black/ Red Air Jordan 1's dropped today and sold out in a matter of seconds.

 

[lamekilla]

Nike AF1 > Adidas Superstar

Any day of the week, twice on Sunday's

 

[HEATHEN]

I think you've lost sight of what we were discussing.

You suggested that Pharrell's celebrity did "nothing" for his Super Colors line.

Superstars always sold, and always did fairly well. But never THIS well. Same with Stans which is something Pharrell wore quite a bit during his resurgence.

But I guess there's no correlation between those sneakers selling while being worn by one of the biggest artists in music who has also always been a fashion influencer.

You know, kind of like......

Sure, I'm sure adidas did well with Pharrell and his Supercolors line before Kanye.


However his addition didn't make cats want to grab up anything and everything they could that adidas was dropping.


That's the difference. Kanye's not only making his line a hit, everything else is moving in the lifestyle and running lines.


You're lying to yourself if you think Skateboard Canadian Mountie P was doing the same for adidas.


Again, when cats can't cop Yeezy's they're much more likely to grab other adidas runners/lifestyle offerings.

 

[HEATHEN]

Nike AF1 > Adidas Superstar

Any day of the week, twice on Sunday's

Abso-*******-lutely.

Nike/Jordan Brand > adidas period.

 

[HEATHEN]

This ***** got cats dropping $100 for Gildan tees b.



Gildan....



Joints used to be like 3 for $20 at the spot back in the day.





GILDAN....

 

[HEATHEN]

Don't take it from me however, lets see what retail & resale market analysts have to say on the subject.


https://stockx.com/sneaker-blog/retail-sneaker-data-expert-says-kanye-helping-drive-adidas-sales/

 

[illphillip]

I think you've lost sight of what we were discussing.

You suggested that Pharrell's celebrity did "nothing" for his Super Colors line.

Superstars always sold, and always did fairly well. But never THIS well. Same with Stans which is something Pharrell wore quite a bit during his resurgence.

But I guess there's no correlation between those sneakers selling while being worn by one of the biggest artists in music who has also always been a fashion influencer.

You know, kind of like......

Sure, I'm sure adidas did well with Pharrell and his Supercolors line before Kanye.

OK. A few minutes ago Pharrell did "nothing" for his line according to you.

THAT was the topic at hand.

All that other stuff is all well and good. And for the most part, I don't disagree with it.

But Adidas' success as a whole is Yeezy/NMD/Boost + increased Superstar/Stan Smith revenue.

 

[andretti]

 

[HEATHEN]

OK. A few minutes ago Pharrell did "nothing" for his line according to you.

THAT was the topic at hand.

All that other stuff is all well and good. And for the most part, I don't disagree with it.

But Adidas' success as a whole is Yeezy/NMD/Boost + increased Superstar/Stan Smith revenue.

*Looks at thread title*.


No, pretty sure the topic is about how much Kanye has helped adidas.


Pharrell did do NOTHING for his own line because Superstars would've sold regardless of whether or not he was "designing" his own line.


Or are you going to try to argue other wise.


C'mon man...Listen, his Supercolors/Consortium line did well. I don't believe it made a huge difference in sales overall for Superstars as a whole however.


His superstars sold well because superstars always sell well.

 

[illphillip]

So now we can't discussing anything BUT the thread title. Even things that relate to the question at hand?

On NIKETALK?



You've already moved the goalpost so we'll just agree to disagree, while we agree, and keep it moving.

 

[HEATHEN]

So now we can't discussing anything BUT the thread title. Even things that relate to the question at hand?

On NIKETALK?



You've already moved the goalpost so we'll just agree to disagree, while we agree, and keep it moving.

Bruh what are you even talking about man? Moving the goal post? How?



Show me one instance where I moved the goal post. Just one.



Cats on NT can't admit when they're wrong man I swear. You came out of left field name dropping Happy and that other joint he did with Daft Punk and something about they were the biggest songs of 2014.


I mentioned that adidas' current wave didn't start 'til 2015, coinciding with Kanye dropping his first offerings with the brand.


You cited some bizarre article talking about adidas and Pharrell and Superstars selling well....Nothing which actually linked the two.I said that the Superstars have always moved, how is that moving the goal post?


I cited a stockx article which had retail and retail market analysts talking about how much Kanye has helped.


What are you even trying to say at this point man?


Cats arguing just for the sake of argument. Playing devil's advocate for the **** of it.



I don't even like adidas and I'm legit perturbed that you made me spend as much time as I've had talking about them man. Damn...

 

[niceshoes247]

WHO IS KANYE?

 

[illphillip]

I already spelled it out for you.

Sure, I'm sure adidas did well with Pharrell and his Supercolors line before Kanye.

OK. A few minutes ago Pharrell did "nothing" for his line according to you.

NO ONE is saying Kanye didn't help. NO ONE is saying he wasn't the BIGGEST help. Post all the articles you want. Who are you proving wrong? NO ONE.

It's not exactly a revelation that if you ask a sneaker expert if Kanye helped Adidas, he's going to say yes.

You said Pharrell did NOTHING for his line. I came out of "left field" to indicate how massive Pharrell was leading up to the release of that line. You dismissed "Happy" as 2013. I indicated it was the biggest record of 2014. Like **** in 2014 can't affect **** in 2015 And I also mentioned that dude is on TV like every week.

Very left field.

That is the only thing I took issue with. All that other **** about Kanye NO ONE is disagreeing with.

You're just chasing your tail at this point

 

[HEATHEN]

I already spelled it out for you.
NO ONE is saying Kanye didn't help. NO ONE is saying he wasn't the BIGGEST help. Post all the articles you want. Who are you proving wrong? NO ONE.

It's not exactly a revelation that if you ask a sneaker expert if Kanye helped Adidas, he's going to say yes.

You said Pharrell did NOTHING for his line. I came out of "left field" to indicate how massive Pharrell was leading up to the release of that line. You dismissed "Happy" as 2013. I indicated it was the biggest record of 2014. Like **** in 2014 can't affect **** in 2015 And I also mentioned that dude is on TV like every week.

Very left field.

That is the only thing I took issue with. All that other **** about Kanye NO ONE is disagreeing with.

You're just chasing your tail at this point

You shouldn't take issue with it because his success (musically) in 2013/2014 has very little to do with adidas' success in 2015 and 2016.


Like I said, before the Human Race NMDs them other joints were bricks. Nobody was lining up for them joints, nobody was using their daddy's credit cards to cop and people weren't losing sleep if they sold out.....probably because they didn't sell out.


Had Pharrell never done the Supercolors collab with adidas I don't think it would've mattered one iota in terms of overall Superstars sales.


Matter fact man I'm willing to wager the demographic that made Happy and Get Lucky the chart toppers they are aren't even the same ones that are copping Yeezys, boosts & NMDs, including the Human Race Pharrell joints.


I've never even seen a pair of Supercolors out in the wild, have you?


What are we even arguing about at this point now? Happy? Get Lucky? 2013? 2014? Global warming? Gary Johnson? Did we really land on the moon? SMFH man....Nitpicking like a ************ just to have a discourse.

 

[gry60]

Nike AF1 > Adidas Superstar

Any day of the week, twice on Sunday's

Abso-*******-lutely.

Nike/Jordan Brand > adidas period.

Pro model/superstar vin >>>>>>>>>>>> AF1.

Adi quality >>>>>>>>>>> Nike quality.

When it comes to collabs though, adidas doesn't resell well outside of the boost/kanye/mastermind branches. Most of their classic runners (ZX range, terrace - think of those shoes named after cities) still have a very small fanbase despite adidas having dropped multiple special projects featuring them.

 

[HEATHEN]

Pro model/superstar vin >>>>>>>>>>>> AF1.

Adi quality >>>>>>>>>>> Nike quality.

When it comes to collabs though, adidas doesn't resell well outside of the boost/kanye/mastermind branches. Most of their classic runners (ZX range, terrace - think of those shoes named after cities) still have a very small fanbase despite adidas having dropped multiple special projects featuring them.

Quality is a subjective thing my man. You see those Yeezys separating on twitter? Cats can't even inadvertently step in a puddle with some ultraboosts without getting their feet wet man.



Want to talk about quality? Look at some of the premium releases Nike/JB has put out. From their Pigalle Air Force 1s to their BIN Jordan series, 2011 Banned 1s, Pinnacles, etc. Hell I got '01 Jordan 1s that look every bit as good as the '16 joints.


Nike/JB puts out quality, sometimes you've got to pay for it however. ¯\_(ツ)_/¯


AF1 > Pro Model/Super Star, Nike quality > adidas quality.

 

[illphillip]

I already spelled it out for you.
NO ONE is saying Kanye didn't help. NO ONE is saying he wasn't the BIGGEST help. Post all the articles you want. Who are you proving wrong? NO ONE.

It's not exactly a revelation that if you ask a sneaker expert if Kanye helped Adidas, he's going to say yes.

You said Pharrell did NOTHING for his line. I came out of "left field" to indicate how massive Pharrell was leading up to the release of that line. You dismissed "Happy" as 2013. I indicated it was the biggest record of 2014. Like **** in 2014 can't affect **** in 2015 And I also mentioned that dude is on TV like every week.

Very left field.

That is the only thing I took issue with. All that other **** about Kanye NO ONE is disagreeing with.

You're just chasing your tail at this point

You shouldn't take issue with it because his success (musically) in 2013/2014 has very little to do with adidas' success in 2015 and 2016.


Like I said, before the Human Race NMDs them other joints were bricks. Nobody was lining up for them joints, nobody was using their daddy's credit cards to cop and people weren't losing sleep if they sold out.....probably because they didn't sell out.


Had Pharrell never done the Supercolors collab with adidas I don't think it would've mattered one iota in terms of overall Superstars sales.


Matter fact man I'm willing to wager the demographic that made Happy and Get Lucky the chart toppers they are aren't even the same ones that are copping Yeezys, boosts & NMDs, including the Human Race Pharrell joints.


I've never even seen a pair of Supercolors out in the wild, have you?


What are we even arguing about at this point now? Happy? Get Lucky? 2013? 2014? Global warming? Gary Johnson? Did we really land on the moon? SMFH man....Nitpicking like a ************ just to have a discourse.

What are you here for if not "discourse" You sound silly right now.

I think it's absurd to say that a massive artist, who had one of the biggest songs of 2013 and THE biggest of 2014, while also being on a massive TV show then and thereafter, "has very little to do with adidas' success in 2015 and 2016." when that same artist has a partnership with Adidas and is marketing and promoting them.

So I will very gladly take issue with it. If you don't see that as absurd, then I'm likely not going to convince you otherwise. But I'm still going to point it out.

But maybe your mistake is being fixated on 2015 when things started taking shape before as you'll see below....

You're comparing apples and oranges. The Super Colors weren't limited. They released like 50 colors at the same damn time Lineups, daddy's credit card is irrelevant. The sales still helped their bottom line. And created more demand for a sneaker than just the standard color ways were going to command.

Of course I've seen Super Colors "in the wild". And what does it matter if the same people who copped them copped NMD, Yeezy etc. They copped an Adidas product. They helped Adidas bottom line. That's it. Nothing more.

You're going in circles and flying off on tangents. I addressed one point. And I think I've made my point. Whether you agree or not. And here are some other people who share it...

http://www.businessinsider.com/why-everyone-is-wearing-stan-smiths-2015-7

Since its 2014 rerelease, collaborators have come out of the woodwork to put their spin on the shoe. High-profile brands like RAF Simons, White Mountaineering, Wings + Horns, and Fragment Designs Kazuki Kuraishi have all designed a version of the sneaker in partnership with Adidas.

Singer Pharrell released his own line of hand-painted Stan Smiths, which sold out almost immediately.

And Footwear News named it "Shoe of the Year" for its "widespread popularity" during the same year the shoe returned to stores. According to an Adidas spokesperson, the company sold more Stan Smiths in 2014 than from 2010 to 2013 combined.

http://qz.com/671490/adidas-old-school-style-is-winning-a-new-generation-of-customers/

When it relaunched the sneakers in 2014, Adidas played up their association with high-profile fashion influencers, such as Raf Simons, who has a Stan Smith line, and singer Pharrell Williams.

http://www.bloomberg.com/news/articles/2016-03-03/adidas-is-being-saved-by-pharrell-not-kanye

While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year old basketball shoe called the Superstar and put it in Pharrell’s hands. Adidas declared 2015 "the year of the Superstar" and in March released 50 color-saturated versions that the soft-spoken pop star touted in rainbow-laced ads.

That's a whole lotta writing for someone who did "nothing"......talkin' bout "Cats on NT can't admit when they're wrong man I swear"

 

[gry60]

Pro model/superstar vin >>>>>>>>>>>> AF1.

Adi quality >>>>>>>>>>> Nike quality.

When it comes to collabs though, adidas doesn't resell well outside of the boost/kanye/mastermind branches. Most of their classic runners (ZX range, terrace - think of those shoes named after cities) still have a very small fanbase despite adidas having dropped multiple special projects featuring them.

Quality is a subjective thing my man. You see those Yeezys separating on twitter? Cats can't even inadvertently step in a puddle with some ultraboosts without getting their feet wet man.



Want to talk about quality? Look at some of the premium releases Nike/JB has put out. From their Pigalle Air Force 1s to their BIN Jordan series, 2011 Banned 1s, Pinnacles, etc.


Nike/JB puts out quality, sometimes you've got to pay for it however. ¯\_(ツ)_/¯


AF1 > Pro Model/Super Star, Nike quality > adidas quality.

If you can get your hands on a pair of pro models or superstar VIN (for vintage) do it. Adidas stopped making them in 2010 but they still pop around on the bay for very decent prices (between 50-90). Check out the made in germany zx8000, stan smith and zx500 that came out last year. The superstar 80s x neighborhood (the black and white pack, not the recent releases). These are some examples. Beyond that, the reason why I give adi the edge is that I trust them more than Nike when it comes to good GRs. The EQT reissues were dope and they withstood some serious wear. I couldn't say the same with some AM1/90 I've had. The SS vintage I mentioned earlier weren't some sort of limited drop; they were a general release and the pair I have is still going strong.

I can't argue about what one finds more appealing. That's pointless. My perspective comes from personal use. And I've been more satisfied with adi than with nike on that front.

 

[halftime]

Lol @ Pharrell saving adidas

It's Kanye who is getting people to wear them more in the US.   

 

[SoleByThePound]

Cats on NT can't admit when they're wrong man I swear.

The irony

 

[HEATHEN]

What are you here for if not "discourse" You sound silly right now.

I think it's absurd to say that a massive artist, who had one of the biggest songs of 2013 and THE biggest of 2014, while also being on a massive TV show then and thereafter, "has very little to do with adidas' success in 2015 and 2016." when that same artist has a partnership with Adidas and is marketing and promoting them.

So I will very gladly take issue with it. If you don't see that as absurd, then I'm likely not going to convince you otherwise. But I'm still going to point it out.

But maybe your mistake is being fixated on 2015 when things started taking shape before as you'll see below....

You're comparing apples and oranges. The Super Colors weren't limited. They released like 50 colors at the same damn time Lineups, daddy's credit card is irrelevant. The sales still helped their bottom line. And created more demand for a sneaker than just the standard color ways were going to command.

Of course I've seen Super Colors "in the wild". And what does it matter if the same people who copped them copped NMD, Yeezy etc. They copped an Adidas product. They helped Adidas bottom line. That's it. Nothing more.

You're going in circles and flying off on tangents. I addressed one point. And I think I've made my point. Whether you agree or not. And here are some other people who share it...

http://www.businessinsider.com/why-everyone-is-wearing-stan-smiths-2015-7

Since its 2014 rerelease, collaborators have come out of the woodwork to put their spin on the shoe. High-profile brands like RAF Simons, White Mountaineering, Wings + Horns, and Fragment Designs Kazuki Kuraishi have all designed a version of the sneaker in partnership with Adidas.

Singer Pharrell released his own line of hand-painted Stan Smiths, which sold out almost immediately.

And Footwear News named it "Shoe of the Year" for its "widespread popularity" during the same year the shoe returned to stores. According to an Adidas spokesperson, the company sold more Stan Smiths in 2014 than from 2010 to 2013 combined.

http://qz.com/671490/adidas-old-school-style-is-winning-a-new-generation-of-customers/

When it relaunched the sneakers in 2014, Adidas played up their association with high-profile fashion influencers, such as Raf Simons, who has a Stan Smith line, and singer Pharrell Williams.

http://www.bloomberg.com/news/articles/2016-03-03/adidas-is-being-saved-by-pharrell-not-kanye

While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year old basketball shoe called the Superstar and put it in Pharrell’s hands. Adidas declared 2015 "the year of the Superstar" and in March released 50 color-saturated versions that the soft-spoken pop star touted in rainbow-laced ads.

That's a whole lotta writing for someone who did "nothing"......talkin' bout "Cats on NT can't admit when they're wrong man I swear"

Now see THIS is what's called moving the goal post.


Pharrell's main focus with adidas has been the Superstar, not the Stan Smith. He's had a few Stan Smith's but he's had over 50 different Supercolor Superstars.


NOTHING in that article directly correlates Pharrell with the success of adidas as a whole or the Stan Smith. Instead if points to various collabs, including the one with Pharrell which has helped propel the model to newfound success.


Again you're talking about absolutely nothing. My original point I brought up with the other gentleman was that Kanye not Pharrell has been the main driving force for adidas' resurgence.


Period.

 

[HEATHEN]

The irony

Prove me wrong or continue playing the sidelines.

 

[HEATHEN]

If you can get your hands on a pair of pro models or superstar VIN (for vintage) do it. Adidas stopped making them in 2010 but they still pop around on the bay for very decent prices (between 50-90). Check out the made in germany zx8000, stan smith and zx500 that came out last year. The superstar 80s x neighborhood (the black and white pack, not the recent releases). These are some examples. Beyond that, the reason why I give adi the edge is that I trust them more than Nike when it comes to good GRs. The EQT reissues were dope and they withstood some serious wear. I couldn't say the same with some AM1/90 I've had. The SS vintage I mentioned earlier weren't some sort of limited drop; they were a general release and the pair I have is still going strong.

I can't argue about what one finds more appealing. That's pointless. My perspective comes from personal use. And I've been more satisfied with adi than with nike on that front.

Oh for sure, if we're talking about GRs Nike/Jordan Brand is very hit or miss, mostly miss. Now they've been doing better since they've started the remastered campaign but I feel what you're saying.



Still though, look at the Just Don IIs, the Ticsi collab and even a lot of older dunks and forces, the quality was on point.


To each their own however, I agree.

 

[illphillip]

The irony

Prove me wrong or continue playing the sidelines.

Why you mad at dudes for seeing the obvious though

What are you here for if not "discourse" You sound silly right now.

I think it's absurd to say that a massive artist, who had one of the biggest songs of 2013 and THE biggest of 2014, while also being on a massive TV show then and thereafter, "has very little to do with adidas' success in 2015 and 2016." when that same artist has a partnership with Adidas and is marketing and promoting them.

So I will very gladly take issue with it. If you don't see that as absurd, then I'm likely not going to convince you otherwise. But I'm still going to point it out.

But maybe your mistake is being fixated on 2015 when things started taking shape before as you'll see below....

You're comparing apples and oranges. The Super Colors weren't limited. They released like 50 colors at the same damn time Lineups, daddy's credit card is irrelevant. The sales still helped their bottom line. And created more demand for a sneaker than just the standard color ways were going to command.

Of course I've seen Super Colors "in the wild". And what does it matter if the same people who copped them copped NMD, Yeezy etc. They copped an Adidas product. They helped Adidas bottom line. That's it. Nothing more.

You're going in circles and flying off on tangents. I addressed one point. And I think I've made my point. Whether you agree or not. And here are some other people who share it...

http://www.businessinsider.com/why-everyone-is-wearing-stan-smiths-2015-7

Since its 2014 rerelease, collaborators have come out of the woodwork to put their spin on the shoe. High-profile brands like RAF Simons, White Mountaineering, Wings + Horns, and Fragment Designs Kazuki Kuraishi have all designed a version of the sneaker in partnership with Adidas.

Singer Pharrell released his own line of hand-painted Stan Smiths, which sold out almost immediately.

And Footwear News named it "Shoe of the Year" for its "widespread popularity" during the same year the shoe returned to stores. According to an Adidas spokesperson, the company sold more Stan Smiths in 2014 than from 2010 to 2013 combined.

http://qz.com/671490/adidas-old-school-style-is-winning-a-new-generation-of-customers/

When it relaunched the sneakers in 2014, Adidas played up their association with high-profile fashion influencers, such as Raf Simons, who has a Stan Smith line, and singer Pharrell Williams.

http://www.bloomberg.com/news/articles/2016-03-03/adidas-is-being-saved-by-pharrell-not-kanye

While they were throwing euros at Kanye West and letting him run amok in the design department, the sober heads in Herzogenaurach, Germany, pulled out a 45-year old basketball shoe called the Superstar and put it in Pharrell’s hands. Adidas declared 2015 "the year of the Superstar" and in March released 50 color-saturated versions that the soft-spoken pop star touted in rainbow-laced ads.

That's a whole lotta writing for someone who did "nothing"......talkin' bout "Cats on NT can't admit when they're wrong man I swear"

Now see THIS is what's called moving the goal post.


Pharrell's main focus with adidas has been the Superstar, not the Stan Smith. He's had a few Stan Smith's but he's had over 50 different Supercolor Superstars.


NOTHING in that article directly correlates Pharrell with the success of adidas as a whole or the Stan Smith. Instead if points to various collabs, including the one with Pharrell which has helped propel the model to newfound success.


Again you're talking about absolutely nothing. My original point I brought up with the other gentleman was that Kanye not Pharrell has been the main driving force for adidas' resurgence.

Again, if that had been your original point, no one would have argued it.

But I don't think you know what your original point was anymore.

No, that wasn't your point. You said one did "nothing" and the other did "everything" for certain models. Which was false.

The other "gentleman" never suggested that one did more than the other. Just that one shouldn't be ignored.

How hard is it to go back and read so you don't look more ridiculous?

Regardless of the Superstar or the Stan Smith, the articles point to Pharrell helping the brand. That's a far cry from "nothing" and "bricks".

I don't agree with the shock value headline of the last article. But even if it's over the top, it's not without SOME validity. And they're CLEARLY talking about the Superstar.

The problem on here sometimes is people look at things in a vacuum, or with a limited scope. If you look on social media etc., no one is clamoring for Stans, Superstars etc. But their sales are up significantly and that is also helping the increase in Adidas' revenue.

So if we're talking about things that helped Adidas, that's a part of it too. New designers is a part of it too. Etc. I'm not trying to "rank" these things. Just providing perspective.