$255.00 + shipping and tax, will be around $25.00, give or take, which can be rounded off to about $300.00. With that said, Nike has been planning these price increases, for about 6 to 8 years now, because their game plan, is turn the retro line, into a luxury product. This is why the price increases, are going to continue to increase little by little, every year or two. Also, Nike has been wanting a slice of the resale market revenue as well.
So yall really think, that they’re not watching us spend $400.00 - $1,500.00, for some of their collabs, or high demand 11’s, that most people will strike out on. They’ve watched yall strike out on cheap Nike Yeezy’s, Travis’s, and Nigel’s, and then go justify paying under or over 1k for them on the secondary market. Most people spent $400 on 11’s, or in certain retros like the reimagined 5’s, once they strike out, because I seen it happen over and over on a repeated basis.
With that said, a lot of people aren’t exactly that pissed off, because the majority of us, are still going to pay $230.00 for retros 3’s and 4’s. There’s really not a difference between $230.00 to $255.00, and Nike knows this. They’re still majority of yall are just really surprised, because of how fast the price increases are coming at us, at this point. But this won’t stop the Space Jam 11’s from selling out this December, because people be lined up, to throw away $230 - $250 on 11’s, and sometimes on multiple pairs, without even blinking.
Nike even has research teams, that study customers (us) way of thinking, when buying their products. They know, because of the influence of the resale market, that for the people that pass on these, there will still be consumers, that will happily take their place in lines. Simply because, paying $255 - $280, is way better than paying $400 - $500 on Goat or Stockx, on the secondary market.
It’s funny watching the negative comments, about the price hikes, because the price hikes have steadily increased, nonstop every other year now.