KK at MOA

Krispy Kreme Awards Development Rights for the Philippines


WINSTON-SALEM, N.C., July 13 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. KKD News Profile announced today that it has awarded development rights for the Philippines to The Real American Doughnut Company Inc., owned and operated by the principals of Max's, one of the Philippines' leading restaurant chains.

Krispy Kreme's development agreement with The Real American Doughnut Company Inc. calls for the development of approximately 30 locations over the next five years, with the first location scheduled to open by the end of 2006. The Real American Doughnut Company Inc. will hold a 100% ownership interest in the franchise.

"We are pleased to continue expanding Krispy Kreme's international reach with our franchisee in the Philippines," said Daryl Brewster, President and Chief Executive Officer of Krispy Kreme. "We remain encouraged by the continued growth in our international markets as we move forward with the Company's turnaround."

"We are proud to partner with Max's," said Jeff Welch, Krispy Kreme's Senior Vice President of International and Development. "We believe that Max's, with over sixty years of experience operating restaurants in the Philippines, is uniquely qualified to introduce Krispy Kreme to this important marketplace."

"We are looking forward to bringing Krispy Kreme and the hot doughnut experience to our customers," said Robert Trota, President of Max's Franchising, Inc. "Since 1945, the people of the Philippines have trusted Max's and our quality food products, and we are confident that they will appreciate and embrace Krispy Kreme's wonderful products as well."

About Krispy Kreme

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded retailer and wholesaler of high-quality doughnuts, including its signature Hot Original Glazed(TM). There are currently approximately 310 Krispy Kreme stores and 90 satellites operating systemwide in the United States of America, Australia, Canada, Mexico, South Korea and the United Kingdom. Krispy Kreme can be found on the Internet at www.krispykreme.com.

About Max's

Founded in 1945, Max's is a leading Philippine restaurant specializing in chicken and traditional Filipino food. Max's was started by Maximo Gimenez, a Stanford-educated teacher, and became popular among American occupation troops stationed in Quezon City, Philippines after World War II. The company is known for their signature chicken dish, developed for American G.I.'s and popular among Filipino customers. There are currently approximately 118 Max's Restaurants operating in the Philippines and the United States of America.

Krispy Kreme Contact:
Laura Smith
Joele Frank, Wilkinson Brimmer Katcher
(212) 355-4449 ext. 154

Max's Contact:
Pam Cosme
Mindshare Global Media Agency
011 - 632 - 8857016 (Philippines)
CONTACT: Laura Smith of Joele Frank, Wilkinson Brimmer Katcher,
+1-212-355-4449 ext. 154, for Krispy Kreme; or Pam Cosme of Mindshare
Global Media Agency, +632-8857016, Philippines, for Max's

Web site: www.krispykreme.com/

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i agree wid the king,heard awhile ago KK was opening round december,saw the report on CNN 2 months ago when KK opened their first asian branch in HK,
 
Can't wait till December... My fat cells are excited! :tongue:
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