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http://www.vancouversun.com/life/fa...Jones+signs+deal+with+Nike/7060424/story.html
Definitely an interesting move, I like it... dude is one of the biggest stars of MMA today (he had a stupid DUI charge though), so even the most casual of MMA observers will know who he is. Maybe we'll see a PE CW of a trainer of some sort... I'd expect some apparel for him, too. Maybe Nike will decide to take him and his brand and market him similarly to how they market Pacquiao? We'll see.
According to Jones, he will have his own signature line of gear.
Definitely an interesting move, I like it... dude is one of the biggest stars of MMA today (he had a stupid DUI charge though), so even the most casual of MMA observers will know who he is. Maybe we'll see a PE CW of a trainer of some sort... I'd expect some apparel for him, too. Maybe Nike will decide to take him and his brand and market him similarly to how they market Pacquiao? We'll see.