- Joined Jan 30, 2014
I forgot. I remember last time you explained this. I get it. Just breaking your balls. Resellers ruin everything.1. There will be direct links to each product. I'll share those in the thread prior to release. It's best not to announce those too far in advance due to the possibility of bots.
2. instyleshoes can speak to this, but I don't think bots were a problem last time around. The product sold quickly, but the store didn't suffer from any instability. This is actually an area where the price increase made a difference, because there's less incentive to resell them.
3. For the sake of minimizing waste, it's best to combine orders - but I understand that nobody wants to lose an order while they're adding items to their cart. I've reached out to instyleshoes to see how best to address this, whether by launching the t-shirts a few minutes before the hats, since they're in higher supply, or if they can just combine shipments for orders placed separately within a 24 hour window.
As mentioned, we charged $75 last time around, too, and the main reason we did that was to discourage resale. When we offered our fitted caps for the MSRP of a 59 Fifty, that's when we had issues with the cap city website crashing and a lot of the hats wound up on eBay. In 2017, that really wasn't an issue. The launch went quickly and very few of them wound up on eBay.
So, what's the better option? A $75 hat you can actually buy directly, of which nearly the full amount goes to charity, or a $35 hat that sells through before you can finish checking out, and then goes straight to eBay to line a reseller's pockets?